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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
SessionM, a Boston-based customer data and engagement startup founded in 2010, announced that it has raised $23.8 million in a round led by Salesforce Ventures. Causeway Media Partners, CRV, General Atlantic, Highland Capital, Kleiner Perkins...Read More
Grubhub, one of the top online delivery services in the nation, announced that it will acquire LevelUp for $390 million. The announcement came in the company’s second quarter earnings release.
The acquisition will make it easier for...Read More
The latest news in the world of customer experience and customer loyalty.Kroger vs. Visa?
What’s more shocking? The fact that Kroger pays $90 billion in swipe fees every year to Visa or that they are contemplating banning Visa credit cards...Read More
To improve their customer loyalty programs and processes, brands need to know what their customers’ preferences are, what communication channels they use, and what types of products and rewards they like. Often, brands can use the indirect...Read More
The latest news in the world of customer experience and customer loyalty.McDonald’s Provides “MacCoins” for Big Mac Anniversary
Great news for McDonald’s Big Mac lovers. This Thursday, to commemorate the 50th anniversary...Read More
Because technology progresses rapidly, the systems and processes that brands use to reach their customers, to analyze their customers’ behaviors, and to predict what their customers want evolve as well. This evolution creates an environment...Read More
The latest news in the world of customer experience and customer loyalty.The Return of RadioShack
RadioShack, the once popular electronic retailer, has had a crazy few years. First, the brand declared multiple bankruptcies, once in 2015 and...Read More
After multiple recent data security breaches, The White House and the Commerce Department are teaming up to craft new policies to protect consumers’ privacy.
The Commerce department is meeting up with large, data-based companies such as...Read More
Kate Hogenson, Strategic Loyalty Consultant at Kobie Marketing, sat down with Loyalty360 to discuss the firm’s research into customer loyalty and engagement.
What went into the construction of the customer loyalty research?
Air Canada, The Toronto-Dominion Bank (TD), Canadian Imperial Bank of Commerce (CIBC), and Visa Canada Corporation (Visa) have made a proposal to Aimia Inc. to acquire its Aeroplan loyalty business (including approximately $2 billion of...Read More