Loyalty Programs More Important in 2018 From Customer Data Perspective

  • February 06 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty programs are becoming more intricate set pieces for marketers from a retention and sales strategy perspective, according to Emily Rudin, Chief Customer Officer for CrowdTwist.   Loyalty360 talked to Rudin about her thoughts on...Read More

1-to-1 Marketing Expected in the World of Customer Engagement

  • February 06 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty360 talks to a plethora of experts in the loyalty industry on a weekly basis and one of the compelling questions we like to ask is: How are customers changing and how can companies adapt to these changes to gain optimum engagement and...Read More

Loyalty360 Reads: February 5th, 2018

  • February 05 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  The Morning After: Super Bowl Ad Reviews Which brands won and lost the Super Bowl commercial game? An article in Ad Age not only offered a chance for readers to...Read More

Has the Reality of the Plenti Coalition Loyalty Program Lived Up to the Promise?

  • February 05 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In mid-2015, the Plenti coalition loyalty program launched amid considerable fanfare as it marked the first endeavor of its kind in the U.S., harboring hopes of increased customer engagement and customer experience for participating brands.  ...Read More

Food Lion Aims to Increase Customer Engagement Through Personalized Offers

  • February 05 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Personalization in the loyalty industry is viewed as hallowed ground, an aspirational goal, which when executed correctly, places a marketer in rarefied and enviable territory. Food Lion, which has more than 1,000 stores in 10 Southeastern...Read More

Loyalty360 Reads: February 2nd, 2018

  • February 02 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.Big Game Blues: One Way That the Super Bowl is Bad for Business The Super Bowl can be a super bummer for businesses. A survey of more than 1,000 workers and more than 300 HR...Read More

Customer Loyalty Relies on Foundational CRM Strategies

  • February 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At the end of the day, CRM principles are at the heart of customer loyalty success.   Loyalty360 explored the topic of CRM tactics and customer loyalty with some executives at Baesman Insights & Marketing.  As much as the loyalty...Read More

Loyalty360 Reads: February 1st, 2018

  • February 01 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Koch Industries Targets Super Bowl, Olympics Viewers with New Campaign Politics and business make strange bedfellows, and it becomes even stranger when one...Read More

Authors and Academia: A Conversation with NY Times Bestselling Author Jonah Berger

  • February 01 2018
  • Resource: Daily News

After authoring two New York Times bestselling business books—“Contagious: Why Things Catch On” and “Invisible Influence: The Hidden Forces that Shape Behavior”—Jonah Berger has found himself in high demand from...Read More

Making a Case for Loyalty Program Balance

  • February 01 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Should consumers expect that loyalty programs can be sustained by delivering transformative, emotional customer experiences alone? Not according to loyalty expert Chris Barnett, who believes in the importance of balancing emotional and rational...Read More

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