SessionM Receives $23.8 Million Investment Led by Salesforce Ventures

  • August 02 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

SessionM, a Boston-based customer data and engagement startup founded in 2010, announced that it has raised $23.8 million in a round led by Salesforce Ventures. Causeway Media Partners, CRV, General Atlantic, Highland Capital, Kleiner Perkins...Read More

Grubhub Will Acquire Restaurant Loyalty Platform LevelUp for $390 Million

  • August 01 2018
  • Resource: Daily News
  • Corey Brueggemeyer

Grubhub, one of the top online delivery services in the nation, announced that it will acquire LevelUp for $390 million. The announcement came in the company’s second quarter earnings release.   The acquisition will make it easier for...Read More

Loyalty360 Reads: August 1st, 2018

  • August 01 2018
  • Resource: Daily News
  • Loyalty360

The latest news in the world of customer experience and customer loyalty.Kroger vs. Visa? What’s more shocking? The fact that Kroger pays $90 billion in swipe fees every year to Visa or that they are contemplating banning Visa credit cards...Read More

Brands Need to Listen to Their Customers: A Perspective by Loyalty360 Members

  • August 01 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

To improve their customer loyalty programs and processes, brands need to know what their customers’ preferences are, what communication channels they use, and what types of products and rewards they like. Often, brands can use the indirect...Read More

Loyalty360 Reads: July 31st, 2018

  • July 31 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.McDonald’s Provides “MacCoins” for Big Mac Anniversary Great news for McDonald’s Big Mac lovers. This Thursday, to commemorate the 50th anniversary...Read More

Successful Brands Evolve Within a Disrupted Environment: A Perspective by Loyalty360 Members

  • July 31 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Because technology progresses rapidly, the systems and processes that brands use to reach their customers, to analyze their customers’ behaviors, and to predict what their customers want evolve as well. This evolution creates an environment...Read More

Loyalty360 Reads: July 30th, 2018

  • July 30 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.The Return of RadioShack RadioShack, the once popular electronic retailer, has had a crazy few years. First, the brand declared multiple bankruptcies, once in 2015 and...Read More

Commerce Department Overseeing New Consumer Data Privacy Policies

  • July 30 2018
  • Resource: Daily News
  • Corey Brueggemeyer, Loyalty360

After multiple recent data security breaches, The White House and the Commerce Department are teaming up to craft new policies to protect consumers’ privacy. The Commerce department is meeting up with large, data-based companies such as...Read More

Kobie Marketing Finds That Brands Need to Understand Their Customers

  • July 30 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Kate Hogenson, Strategic Loyalty Consultant at Kobie Marketing, sat down with Loyalty360 to discuss the firm’s research into customer loyalty and engagement.  What went into the construction of the customer loyalty research?   I...Read More

Coalition Seeks to Acquire Aeroplan Loyalty Program: Perspective from Members of Loyalty360

  • July 27 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Air Canada, The Toronto-Dominion Bank (TD), Canadian Imperial Bank of Commerce (CIBC), and Visa Canada Corporation (Visa) have made a proposal to Aimia Inc. to acquire its Aeroplan loyalty business (including approximately $2 billion of...Read More

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