Loyalty360 Reads: April 3rd, 2018

  • April 03 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  AirAsia Takes Flight into the Cryptocurrency World AirAsia, the low-cost airline based in Malaysia, is venturing into new territories that others have been reluctant...Read More

How Loyalty Programs Can Adapt to Digital Evolution

  • April 03 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Digital transformation is happening everywhere among loyalty marketers. How should a brand’s loyalty program adapt to the digital evolution process? Loyalty360 talked to Ron Orgiefsky, Managing Director USA, emnos, about this intriguing...Read More

Southwest Airlines, Marriott and Holiday Inn Express Lead Travel Businesses in Latest CX Survey

  • April 03 2018
  • Resource: Daily News
  • Skip Tate, Loyalty360

For busy travelers, the difference between a good trip and a great trip can come down to one thing: having a great customer experience somewhere along the journey. And according to a new national survey released on Monday, April 2, the best bet of...Read More

Loyalty360 Reads: April 2nd, 2018

  • April 02 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Nike Targets Loyalty Customers in Effort to Boost Direct-to-Customer Sales With tonight’s NCAA Men’s Basketball Championship game pitting Villanova...Read More

Celtics See NBA 2K League as A Unique Brand Extension That Can Elevate Fan Engagement

  • April 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Boston Celtics Team President Rich Gotham told Loyalty360 that he is very excited about the franchise’s participation in the inaugural NBA 2K League, which is set to begin in May. The NBA 2K League is a joint venture between the NBA and Take...Read More

Fee-based Loyalty Program Helps Bring Success at Restoration Hardware

  • April 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It does pay to have a fee-based loyalty program. Just ask Restoration Hardware, which launched its RH Grey Card Membership program two years ago.   In a message to customers, partners, and shareholders on the company website, Restoration...Read More

Easter Spending and the Great Peep Debate of 2018

  • March 29 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

With Easter this weekend, we may have finally found an answer to the age-old question that continues to divide families across the nation: Peeps or No Peeps?   According to a TopCashBack.com survey, the answer is, a resounding “No...Read More

Welch’s, Maxwell House Haven’t Passed Over the Chance to Create Brand Loyalty During Passover

  • March 29 2018
  • Resource: Daily News
  • Skip Tate, Loyalty360

Coffee brand Maxwell House was apparently into customer loyalty long before customer loyalty was cool. In 1923, it realized that Jews would drink tea with meals during Passover because there wasn’t a coffee certified as kosher. So, it...Read More

Loyalty360 Reads: March 29th, 2018

  • March 29 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Buy Me Some Peanuts and Cracker Jack The Major League Baseball season opens today, which means a bump in awareness—if not sales—for at least one brand...Read More

Four Letters That Will Impact Customer Loyalty Strategies in 2018

  • March 29 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty360 is hosting a webinar that answers that question. The webinar is titled, “LX + AI: The Four Letters That Will Super-Charge Your Loyalty Strategy in 2018,” and takes place on Tuesday, April 10, at 1:00 p.m. EDT, which will be...Read More

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