Loyalty360, the association for customer loyalty, has released its 2026 State of Customer Loyalty Report, sponsored by Baesman. Drawing on insights from more than 160 brand marketers across industries, the report offers an in-depth look at how leading brands are adapting their customer loyalty strategies to continued economic pressures, evolving consumer behaviors, and emerging technology.
As loyalty programs mature, they are no longer just a marketing initiative centered around points and discounts but are now viewed as long....