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The Loyalty360 Awards:


2017 Customer Loyalty Awards Results

After deliberation by an objective judging panel of top-level customer loyalty executives, the finalists for the 2017 Loyalty360 Award have been announced. Each of these brands has demonstrated excellence in at least one of six categories, and together comprise a snapshot of the innovators looking to usher in a new era of customer experience, loyalty, and engagement.
 
“The Loyalty360 Awards are designed to recognize those brands that truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and finalists for the work they do in driving customer loyalty forward and look forward to seeing who takes home the top prize next month in Orlando.”
 
Winners were announced as part of Loyalty Expo 2017, May 2-4 at Caribe Royale in beautiful Orlando, Florida.
 
 
And the 2017 Winners are:
 
360-Degree Award
Platinum - Caesars Entertainment
Gold Barclaycard
Silver - Deutsche Telekom AG
Bronze - Celebrity Cruises

Loyalty & Rewards Program 
Platinum: Heathrow Airport
Gold: Barclaycard
Silver: The North Face
Bronze: Pizza Hut
 
Technology & Trends 
Platinum: Caesars Entertainment
Gold: Nissan
SilverGameStop
Bronze: Ryder
 
Customer Experience & Engagement 
 Platinum: Celebrity Cruises
Gold: Caesars Entertainment
Silver: Ubisoft
Bronze: Deutsche Telekom AG
 
Customer Insights 
 Platinum: Chicken Salad Chick
Gold: Caesars Entertainment
Silver: Arkansas Blue Cross Blue Shield
Bronze: Dell Technologies
 
Creative Campaign 
Platinum: Royal Caribbean
Gold: Domino's
Silver: Marvel
Bronze: Citizens Bank

Measurement 
Platinum: Barclaycard
Gold: KKBOX
Silver: InterContinental Hotels Group 
Bronze: Deutsche Telekom AG 
 

Special thanks to our 2017 judges:

Jeff Sopko - Baesman 
Lonnie Mayne - Red Shoes Living 
Joe McClure - Montrose Travel 
Chris Martin - Montrose Travel 
Bob Macdonald - Bond Brand Loyalty 
Margie Kupfer - 3C Interactive 
Clay Walton-House - Lenati 
Thomas Patchin - House Advantage 
Tom Beauchamap - House Advantage 
Carlos Dunlap-Beard - Snipp 
Rhonda Basler - Hallmark Business Connections 
Len Llaguno - Willis Towers Watson
Danika Hoffmann - The Lacek Group 
Cassie Boutelle - FIS
Laura Hewitt - Kobie Marketing 
David Andreadakis - Kobie Marketing 
Narina Sippy - Stellar Loyalty 
Brad Marg - Stellar Loyalty
Jonathan Seabolt - Loyalty Edge 
Trisha Asgeirsson - MasterCard
Kelly Crerar - IC Group 
Anthony Aguiar - IC Group 
Michelle Andre - Virtual Incentives 
Mairead Ridge - CrowdTwist 
Doug Carlson - Parascript
Scott Wallace - Deluxe  

 

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2016 Customer Loyalty Awards Results

A field of 17 brands, representing the cutting edge in customer loyalty, is set to compete in the 3rd annual Loyalty360 Awards. The awards, which recognize the innovation and effectiveness of the world’s best customer loyalty strategies, will be presented during a special luncheon at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty. The event will be held May 24-26, 2016, at the DoubleTree Universal in Orlando, Florida.

New in 2016, finalists were determined by judges from some of the most respected technology and loyalty solution suppliers, while winners will be chosen at the Loyalty Expo by the collective voice of expo attendees, a group consisting of brands across a wide spectrum of industries represented at the 2016 Loyalty Expo.

And the 2016 Winners are:

360-Degree Award
Platinum
San Francisco 49ers
GoldKellogg's
SilverDell
BronzeGlobal Hotel Alliance


Loyalty or Rewards Program
Platinum
GameStop
GoldGlobal Hotel Alliance
SilverKellogg's
BronzeDell



Customer Experience & Engagement
Platinum
Dell
GoldSan Francisco 49ers
SilverBlueCross BlueShield of South Carolina
Bronze: InterContinental Hotels Group



Customer Insights
Platinum
Wyndham Rewards
GoldThrivent
SilverKellogg's
BronzeInterContinental Hotels Group



Measurement
Platinum
Dunkin' Brands
GoldRyder
Silver: Kellogg's
BronzeInterContinental Hotels Group



Technology & Trends
Platinum
Hilton HHonors
GoldCaesars Entertainment Corporation
SilverSan Francisco 49ers
BronzeKellogg's



Creative Campaign
Platinum
Arby's
GoldInterContinental Hotels Group
SilverGlobal Hotel Alliance
BronzeDell

Top international brands will also be recognized for their excellence in each category, lending a global viewpoint to the proceedings and giving unique insight into the common themes (and differentiations) of customer loyalty around the world.

A special thanks to our esteemed panel of judges who are working tirelessly to ensure that truly the best loyalty strategies are recognized as winners for the 2016 awards.

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2015 Loyalty360 Awards:

The winners of this year’s esteemed Loyalty360 Awards were presented at Loyalty360’s 8th annual Loyalty Expo at the Loews Royal Pacific Resort at Universal Orlando.

Many of the world’s leading CPG, retail, travel, hospitality, restaurant and financial services companies entered to win this prestigious industry award. The winners were selected from among five categories of excellence and for two overall North American and International “360-Degree Loyalty Awards.”

And the 2015 Winners are:

North American 360-Degree Award:
  • Platinum: Best Western Hotels
  • Gold: Global Hotel Alliance's DISCOVERY
  • Silver: Sam's Club MasterCard 5-3-1 Cash Back
  • Bronze: Orange Leaf
International 360-Degree Award:
  • Platinum: Flying Blue
  • Gold: Vodafone Turkey's Avantaj Cepte
  • Silver: Vodafone Turkey's KaraKartal
  • Bronze: The Saudi Investment Bank
Best Creative Campaign:
  • Platinum: Raley’s Family of Fine Stores
  • Gold: Best Western Hotels
  • Silver: HON
  • Bronze: Sam's Club MasterCard 5-3-1 Cash Back
Best Use of Customer Insight or Voice of the...
  • Platinum: Best Western Hotels
  • Gold: The Coca-Cola Company's My Coke Rewards for Schools
  • Silver: HON
  • Bronze: Global Hotel Alliance's DISCOVERY
Best Customer Experience & Engagement:
  • Platinum: Global Hotel Alliance's DISCOVERY
  • Gold: AARP's Rewards for Good
  • Silver: Sam's Club MasterCard 5-3-1 Cash Back
  • Bronze: Orange Leaf
Best Use of Technology and Trends in Loyalty...
  • Platinum: Freshii
  • Gold: Best Western Hotels
  • Silver: Wells Fargo
  • Bronze: Thanks Again
Best Loyalty or Rewards Program:
  • Platinum: Air Canada
  • Gold: Caesars Entertainment's Total Rewards Social
  • Silver: Bavarian Inn
  • Bronze: Recyclebank

A special thanks to our esteemed panel of judges who are working tirelessly to ensure that truly the best loyalty strategies are recognized as winners for the 2015 awards.

2015 Loyalty360 Awards judges, in no particular order:

Michael Hemsey | President | Kobie Marketing

Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions

Brad Marg | COO | Clutch

Narina Sippy | Chief Marketing Officer | Stellar Loyalty

Luc Garneau | VP of Strategic Consulting services | Data Candy

Sue Yasav | Research Insights Leader | Synchrony Financial

David Hess | Head of Analytics | Emnos

Debora Haskel | VP Marketing | IWCO Direct

David Hargreaves | Chief Client Officer | Snipp!

Scott Wallace | Vice President Marketing | Deluxe Corp

Barb Olson | Senior Vice President, Loyalty & 1:1 Solutions | Cogensia

Bob Macdonald | President and CEO | Bond Brand Loyalty

Misia Tramp | Executive Vice President, Insights & Innovation Practice | Tahzoo

Nancy Porte | Vice President of Customer Experience | Verint

2014 Loyalty360 Awards

Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”

The winners are:

360-Degree Award
Best Reward Program
Best Customer Experience & Engagement
Best Technology in Loyalty Marketing
Best Creative Campaign in Loyalty Marketing
  • Platinum: SpaWeek
  • Gold: Best Western
  • Silver: (tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”
  • Bronze: HON HONORS
Best Use of Customer Insight or Voice of the...
  • Platinum: C Spire
  • Gold: HON HONORS for their Channel Loyalty Program
  • Silver: Global Hotel Alliance GHA Discovery Program
  • Bronze: Dell, Dell Advantage Loyalty Rewards Program
Best Customer Loyalty Strategy, International...
  • Platinum: OPET
  • Gold: Flying Blue, the loyalty program of Air France and KLM
  • Silver: Telefonica 02
  • Bronze: Coca-Cola, Turkey

Loyalty360 Awards 2014 Panel of Judges

For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.

For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.

Our esteemed panel of judges, in no particular order:

Bob Macdonald| President and CEO | Bond Brand Loyalty

Irving Fain | CEO & Co-founder | CrowdTwist

Nancy Porte | VP of Customer Experience | Verint

Barry Kirk | Solution Vice President – Loyalty Strategy | Maritz Motivation Solutions

Mike Blyth | Chief Operating Officer | Aginity

Lynn Grubb | Head of New Client Partnerships | Loyalty Edge from American Express

Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions

John Bartold | VP, Loyalty Solutions | Epsilon

Michael Hemsey | President | Kobie Marketing

Adam Bashe | Senior Director, Residential | Direct Energy

Mark Friedman | Senior Vice President and General Manager, Mobile Marketing | Genesys

Phil Rubin | CEO | rDialogue

Marti Beller | Founder & CEO | PlanG

Angela Sanfilippo | CMO | PunchTab

Alison Simpson | EVP | Maritz Loyalty Marketing & Maritz Canada

Trevor Knott | Senior Vice President | Citizens Bank

Kelly Ford | VP, Marketing | SundaySky

Charles Christianson | Senior Vice President | Connexions Loyalty

Marc Steiner | Partner | Lenati

Michael Wilhite | SVP | dunhummbyUSA

Connie Hill | President and Founder | VeraCentra

Robert Koen | Head of Americas Field Operations & Sales | TIBCO

Herve Pluche | VP | SAP Precision Marketing

Michelle Geraghty | Global Product Lead for MasterCard Loyalty and Rewards | MasterCard