Loyalty360 Reads: February 20th, 2018

  • February 20 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  PGA Turns to Former P&G Marketing Exec to Turn the Tide and Find New Fans For millennials, their preference sports generally fall into the realm of the newer...Read More

Subway Seeks Greater Emotional Customer Engagement Via New Campaign

  • February 20 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During the tail end of Subway’s 60-second broadcast ad called, “Anthem,” which debuted during NBC’s evening coverage of the Winter Olympics on Feb. 15, the final two captions read: “In life and in food, don’t...Read More

Loyalty360 Reads: February 19th, 2018

  • February 19 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Yeah, Mon. Jamaican Bobsled Team Hits Olympics Track After Beer Brand Red Stripe Picks Up the Tab The Olympics are full of stories of unlikely athletes. Remember...Read More

Fuel Rewards Program: A Shining Example of Coalition Loyalty Program Success in the U.S.

  • February 19 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Since its launch in mid-2015, the Plenti coalition loyalty program has received a fair amount of press throughout the loyalty industry. Billed as the first coalition loyalty program in the U.S., Plenti has recently endured difficult times as...Read More

Better World Books Uses Unique Customer Engagement Mission

  • February 19 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Better World Books has a unique mission, one that can impact people around the globe. Company officials collect and sell books online to donate books and fund literacy initiatives worldwide.   Social and environmental responsibility are at...Read More

Loyalty360 Reads: February 16th, 2018

  • February 16 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  How James Allen Is Disrupting the Jewelry Industry Who knew that making the online process for customizing an engagement ring simple and seamless could lead to major...Read More

The Role of Employee Engagement in Customer Loyalty Strategies

  • February 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Despite the fact that technology drives a considerable portion of brand dynamics and perception, loyalty marketers realize that success boils down to the human element, effectively engaging their employees that, ultimately, impacts and strengthens...Read More

Customer Experience Reputation A Source of Pride at Discover

  • February 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It’s often said in the loyalty industry that effective customer experience methods represent the key differentiating aspect for many companies.   Just ask Discover Financial Services.   Dennis Michel, Senior Vice President of...Read More

Loyalty360 Reads: February 15th, 2018

  • February 15 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.Chipotle Snares New CEO From Taco Bell   Given Chipotle’s well documented food safety issues during the past few years, amid its pursuit to regain customer...Read More

Should All Customers Be Treated the Same in the Quest for Brand Loyalty?

  • February 15 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It’s a difficult question to answer for some loyalty marketers, and not so difficult for others.   For Laurie Caldwell, Director of Marketing at eBags, the industry-leading e-tailer and travel gear expert, it isn’t difficult...Read More

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