Jets’ New Partnership Can Help Elevate Brand Loyalty

  • October 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The New York Jets recently announced a new multi-year partnership with IdentoGO by IDEMIA, the country’s preeminent identity-related service provider and exclusive provider of TSA Pre✓®. The agreement marks IdentoGO’s first NFL...Read More

Customer Feedback Primary Driver of Choice Privileges Loyalty Program

  • October 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Listening to customers and garnering invaluable feedback can, ultimately, help brands shape successful loyalty programs. Enter Choice Hotels International and its Choice Privileges loyalty program. Loyalty360 talked to Jamie Russo, VP, loyalty...Read More

Omnichannel Customer Engagement Strategy Crucial During Holiday Season

  • October 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The holiday season is always such a massively important time of year for loyalty marketers everywhere. For some, the holiday season represents the bulk of its annual sales so keen customer engagement and a superior customer experience are required...Read More

The Challenge of Valuation and a Positive Customer Experience at Wheaton | Bekins

  • October 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At Wheaton World Wide Moving | Bekins Van Lines, there is both a critical opportunity around the challenge of valuation countered by a mission to educate its customers−all focused on one goal: A memorable customer experience. Stephanie...Read More

Talking Customer Loyalty and Mastercard in Australia

  • October 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It’s always interesting and compelling for the Loyalty360 audience to gain a perspective on customer loyalty from another part of the world to see what things may be similar, what things may be different, and where the challenges lie...Read More

Loyalty Pay Focuses on Driving Customer Loyalty and the User Experience

  • October 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Larry Wine, chief commercial officer for Bridge2 Solutions, told Loyalty360 that his company’s launch of  Loyalty Pay™−a rewards payment solution which enables the use of rewards currencies in retail stores at the POS and in...Read More

National Online Bank Day Another Innovative Way Ally Financial Sparks Brand Loyalty

  • October 17 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At Ally Financial, innovation is its lifeblood. Generating excitement, customer engagement, and interest are all ingredients of its ongoing quest for brand loyalty. Loyalty360 talked to Ally Financial CMO Andrea Riley about the concept of...Read More

Using an Informed Customer Loyalty Approach at Foxwoods Resort Casino

  • October 17 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Jennifer Johnson was recently named vice president of loyalty marketing at Foxwoods Resort Casino (CT), which is the largest resort casino in North America. Loyalty360 talked to Johnson about her goals connected to customer engagement and...Read More

Understand the Goal of Each Loyalty Program and Its Targeted Customers

  • October 17 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360 ,

Chris Yanko, director of marketing and sales support for Xeikon, talked to Loyalty360 about several topics connected to customer loyalty, including the biggest challenges brands face today.What are the biggest opportunities/challenges for brands...Read More

Hertz Eyes Enhanced Customer Engagement Via Great Gold Giveaway

  • October 16 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Hertz officials set various goals around its Great Gold Giveaway, all of which lead toward enhanced customer engagement and heightened brand loyalty. Hertz Gold Plus Rewards members can participate in the Great Gold Giveaway for a chance to win 1...Read More

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