Customer Experience is Healthy at Herbalife

  • December 13 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Herbalife is an international multi-level marketing corporation that develops, markets, and sells nutritional supplements, weight management, sports nutrition, and personal-care products through a network of independent distributors...Read More

ForRent.com Rebuilds Itself to Meet Changes in Apartment Properties—and Customers

  • December 11 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

ForRent.com is a brand that has been around for almost 30 years in the apartment rental space and is a leading marketer of multiple family apartments, typically complexes with 100 or more units. It also handles the marketing efforts of larger...Read More

Expedia Navigates the Changing—and Competitive—Seas of the Travel Business

  • December 08 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Expedia, the online travel company, was founded as a division of Microsoft in 1996, which marked the early days of the modern Internet. It was spun off in 1999 and has since, through mergers and acquisitions, built a portfolio of nearly two dozen...Read More

CarMax Drives a Different Customer Journey in Auto Retailing

  • December 06 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

CarMax is the largest used-car retailer in the U.S. The first CarMax location opened in September 1993, after two years of development by Circuit City executives who originally dubbed it Project X. Today, CarMax sells nearly 700,000 vehicles a...Read More

BHGE drills deep and wide for loyalty as new player in gas and oil industry

  • December 04 2017
  • Resource: In-Depth Exclusive
  • Skip Tate, Loyalty360

In November 2016, GE announced it was buying Baker Hughes, creating one of the world’s biggest players in the gas and oil industry. The merger went into effect in July, creating the only company in the industry with operations that stretch...Read More

Wyndham Hotels reserves room for personalization with its 53 million rewards members

  • December 01 2017
  • Resource: In-Depth Exclusive
  • Skip Tate, Loyalty360

Wyndham Hotel Group is one of the largest and most diverse hotel companies in the world, with a portfolio of more than 8,000 hotels. The New Jersey-based firm’s brands include Wyndham, Dolce Hotels and Resorts, Wingate by Wyndham, Ramada...Read More

Expedia Navigates CRM

  • November 22 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Expedia, the online travel company, now encompasses nearly two dozen brands around the world and was originally founded as a division of Microsoft in 1996. At the dawn of the modern Internet, it was a game changer. Spinning off in 1999, it...Read More

GE Digital Uses its own Experience to Improve CX

  • November 21 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“GE has been going through a transformation of late,” says Aaron Darcy, CMO of GE Digital, “and so we’ve really reshaped and refocused the company at the highest levels into what we call a digital industrial. The businesses...Read More

CRM Reaches a Whole New Level for Herbalife Nutrition

  • November 20 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“Historically we’ve been a B2B company,” says Frank Lamberti, executive vice president, distributor and customer experience for Herbalife Nutrition, “with our products going to market through our dedicated distributors...Read More

A Better Customer Journey Rings True for Verizon

  • November 17 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Verizon recently revamped its rewards program which is now called Verizon Up. The new program offers incentives such as VIP passes to exclusive concerts and sporting events. It’s new usage plans are considered a secondary point. Diego...Read More

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