Harry & David Redesigns Image for Customer Loyalty

  • September 21 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Harry & David is a gourmet fruit and gift basket retailer that operates out of Medford, Oregon, where it has produced peaches, pears, handcrafted baked goods, and wine for more than 80 years. Recently, the company redesigned its brand image to...Read More

Pilot Flying J: Helping Customers Travel Comfortably in a Changing Landscape

  • September 20 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson

Sixty years ago, Jimmy Haslem opened his first Pilot store in Gate City Virginia. Gas was 27 cents a gallon. Now, Pilot is the largest operator of travel centers in North America with more than 750 locations in 43 states and six Canadian provinces...Read More

20th Century Fox Wants to Build Brand Loyalty with Partners

  • September 13 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

March began in most auspicious fashion for 20th Century Fox as one of its films, “The Shape of Water,” earned four Academy Awards for Best Picture, Best Director, Best Original Score, and Best Production Design. In the wake of those...Read More

Potbelly’s Soul Fuels Customer Experience

  • September 11 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“It’s iron and wood and it’s got a soul,” Potbelly CMO Brandon Rhoten explained as he discussed the appeal behind the brand. Character is the word that comes to mind when considering the nearly 500 Potbelly locations...Read More

Rediscovering Loyalty with Global Hotel Alliance

  • September 10 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Global Hotel Alliance is the world’s largest alliance of independent hotel brands. DISCOVERY, its multi-brand loyalty platform, has over 5 million members. The alliance contains 550 upscale and luxury hotels with over 110,000 rooms across 76...Read More

Topps Leans Towards Nostalgia While Showcasing Adaptability

  • September 07 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Typically, when asked, most people in America will tell you baseball has always been its past time. With baseball, there’s tradition, unparalleled dedication amongst fans, and a purity that’s tough to match in any other sport. From...Read More

The Value of Experiences with JC Penney

  • September 06 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Shopping needs, preferences, and wants are changing daily for “her,” in today’s retail market. She wants personalized products, a welcoming environment, and a rewards program worthy of her time.   The big factor today is...Read More

Sustainability, CSR, and Product Differentiation within J. Lohr

  • September 05 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In January 2017, J. Lohr Vineyard and Wines released a cabernet in honor of the 80th birthday of its founder, Jerry Lohr. Earlier this year, it was named best wine at the Houston International Wine Competition, helping earn J. Lohr the award for...Read More

KSE Finds Value Behind Authenticity

  • September 04 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Occasionally, there are key moments within stadiums where entire fan bases are together, as a unit. These moments are rare, but when they happen, everyone remembers that night they were at that special game.   From the anxiety-ridden...Read More

From Roadways to Towns, BP’s Name Remains Recognizable

  • August 31 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Route 66 may be the single most iconic piece of roadway in the United States. Starting in Chicago, the mostly two-lane roadway comes to a screeching halt at the edge of the Pacific Ocean in Santa Monica, Calif., some 2,200 miles away. It weaves...Read More

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