Unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. From our introductory individual memberships to our top Premium tier, our members are provided with the exposure, certification, and exclusive content they need to continue their path to true customer centricity.

The Loyalty360 Board of Advisors

The Loyalty360 Board of Advisors are leaders in their respective industries and are dedicated to helping Loyalty360 set the future of loyalty marketing. Driven by demand to bring loyalty to the forefront of marketing, board members are focused on guiding Loyalty360 on strategic initiatives, such as development of clear metrics, best practices, standards and certifications.
  • Nataki Edwards | AARP
    Nataki Edwards
    Senior Vice President of Digital Strategy and Operations | AARP

    Nataki Edwards is Senior Vice President of Digital Strategy and Operations at AARP, the nation’s largest membership organization for people 50+. She is a leading expert in marketing to Boomers and other target segments, both demographic and psychographic, and has developed award-winning campaigns for top-tier brands including Yahoo!, AOL, Estée Lauder and American...Read More

  • Jeff Sopko | Baesman Group
    Baesman Group
    Jeff Sopko
    President, Insights & Marketing | Baesman Group

    Jeff Sopko co-founder and President, Baesman Insights & Marketing, has established himself within technology and agency ecosystems as both a visionary leader and growth advisor.
    Jeff’s career is highlighted by his extensive work with entrepreneurs and rapidly growing companies in the SaaS, technology, consulting, and big data agency space...Read More

  • Michael Marino | Caesar's Entertainment
    Caesar's Entertainment
    Michael Marino
    Senior Vice President, Loyalty & Digital | Caesar's Entertainment

    Michael Marino is the SVP of Loyalty & Digital at Caesars Entertainment. 
    Michael oversees the Total Rewards Loyalty program, which consists of customers from Caesars’ gaming, hospitality, and online businesses.  Michael also oversees the e-commerce business, digital media, and PlaybyTR, Caesars’ mobile app.  Michael...Read More

  • Ken Wincko | Cision
    Ken Wincko
    Senior Vice President of Marketing | Cision

    Ken Wincko is the SVP of Marketing at Cision, where he manages the company's global communications, content, demand generation, digital, operations and partner marketing strategy.  He is also a member of the Executive Management Committee.  He has over 20 years of marketing, product and business development experience in bringing innovative marketing...Read More

  • Brad Marg | Clutch
    Brad Marg
    Chief Operating Officer | Clutch

    As Chief Operating Officer, Brad Marg is responsible for the company’s daily operations, all marketing initiatives and the financial planning of the company.  Brad manages teams responsible for customer service, account management, marketing, corporate accounting and human resources.  Brad leads with strong knowledge and experience in the retail...Read More

  • Ron Orgiefsky | Emnos
    Ron Orgiefsky
    Managing Director | Emnos

    Ron Orgiefsky joined emnos in January 2016 as Managing Director of emnos USA.    He has spent much of his career helping retailers and brands extract relevant insights out of increasingly more complex data, and use those insights to fuel tactics and strategies that lead to growth.    He has a passion for retail and the customer experience...Read More

  • Brett Kline | House Advantage
    House Advantage
    Brett Kline
    Chief Marketing Officer | House Advantage

    Brett Kline is Chief Marketing Officer for House Advantage, responsible for the development and execution of company’s overall integrated marketing and business development strategic plan.
    House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful...Read More

  • Lonnie Mayne | InMoment
    Lonnie Mayne
    President | InMoment

    Lonnie Mayne leads InMoment, one of the largest and most recognized customer experience optimization companies in the world. As company president, Lonnie works closely with the leadership of some of the most well-known global brands in the food services, retail, and hospitality industries, helping them to differentiate their brand stories through exceptional customer...Read More

  • Kris Klein | Lenati
    Kris Klein
    Managing Partner & Founder | Lenati

    Klein is the co-founder and Managing Partner for Lenati.  He has 25 years of experience in both executive leadership and consulting roles with leading consumer and technology brands, including Apple, Microsoft, Starbucks, Google, Nike, Nordstrom, Adobe, Hitachi, and  His areas of expertise are strategic planning, loyalty and retention models,...Read More

  • Jeff Pearson | Lids Sports Group
    Lids Sports Group
    Jeff Pearson
    Senior Vice President, E-Commerce & Marketing | Lids Sports Group

    Jeff Pearson is the Senior Vice President of E-commerce and Marketing for Lids Sports Group. He is responsible for multiple websites operated by Lids including and In addition, Lids has over 1300 stores in the US and Canada where Jeff leads the marketing, promotions and store support.
    Key work coming soon includes a new Lids App and...Read More

  • Una Morabito  | MassMutual Financial Group
    MassMutual Financial Group
    Una Morabito
    Senior Vice President | MassMutual Financial Group

    Una is Senior Vice President of  MassMutual Financial Group and leads the Client Management organization within MassMutual WorkPlace Solutions. Leading all of the account and relationships managers, Una is responsible for the plan sponsor experience, ensuring high levels of satisfaction and retention driven by superior tactical and strategic execution.  Una and...Read More

  • Joe McClure | Montrose Travel
    Montrose Travel
    Joe McClure
    President | Montrose Travel

    Joe McClure, President of Montrose Travel, has been helping to revolutionize the business of travel for nearly three decades.  His leadership, vision and deep-seated passion for greatness has resulted in the growth of Montrose Travel from a small local Los Angeles agency to the Top 12 industry titan it is today. 

    Over time, Joe has guided...Read More

  • David Hogan | OneMain Financial
    OneMain Financial
    David Hogan
    Executive Vice President, Analytics and Marketing | OneMain Financial

    Mr. Hogan has served as Executive Vice President, Analytics and Marketing since July 31, 2014.  He served as Senior Vice President and Chief Risk and Analytics Officer of Springleaf from August 27, 2012 until July 30, 2014. Prior to joining Springleaf, Mr. Hogan served as Head of New Customer Acquisition Decision Management for Citicards (the credit card issuing...Read More

  • Doug Zarkin  | Pearle Vision
    Pearle Vision
    Doug Zarkin
    Chief Marketing Officer | Pearle Vision

    Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the retail arena. Beginning his career in advertising, Zarkin was integral in promoting diverse product lines, including Bacardi Imports, General Mills’ cereals, and Konami Video Games. As Vice...Read More

  • Bill Linehan | Red Lion Hotels
    Red Lion Hotels
    Bill Linehan
    Chief Marketing Officer | Red Lion Hotels

    Bill Linehan joined Red Lion in February 2014 as Executive Vice President and Chief Marketing Officer. He has more than 25 years of hospitality experience, most recently as Chief Marketing Officer and Managing Director at Richfield Hospitality and Sceptre Hospitality Resources, where he led the sales, marketing and resource management activities surrounding the...Read More

  • Narina Sippy | Stellar Loyalty
    Stellar Loyalty
    Narina Sippy
    Chief Marketing Officer | Stellar Loyalty

    As the Chief Marketing Officer at Stellar Loyalty, Narina Sippy is responsible for marketing and alliances, and works with Stellar Loyalty clients and partners on strategy and program design. With 20+ years of experience in enterprise software CRM, ERP, GRC and analytics, Narina specialises in go-to-market strategy and programs designed to help companies capitalise on...Read More

  • Bob Daly | U.S Bank
    U.S Bank
    Bob Daly
    Senior Vice President of Retail Payment Solutions | U.S Bank

    Bob Daly is Senior Vice President of Retail Payment Solutions at U.S. Bank where he has responsibility for FlexPerks Rewards credit cards and Loyalty Operations.  Bob was the chief architect of FlexPerks and led the marketing strategy that launched the industry-leading family of reward cards.  Previously, Bob directed operations for Northwest Airlines...Read More

The Loyalty360 Advisory Panel

Loyalty360 Advisory Panel members assist in Loyalty360 initiatives, such as development of clear metrics, best practices, standards and certifications.
  • Bob Macdonald | Bond Brand Loyalty
    Bond Brand Loyalty
    Bob Macdonald
    President & Chief Executive Officer | Bond Brand Loyalty

    Bob’s been at the helm of Bond Brand Loyalty since 2001. Under his leadership the company has grown in size, strength, skill & whiteboards. You’ll find his long held belief in loyalty in every aspect of Bond’s work and play. You’ll also find him asking questions, sharing insights and exploring ideas. It’s this hunger for knowledge...Read More

  • Lee Moreau | Celebrity Cruises
    Celebrity Cruises
    Lee Moreau
    Director of Loyalty Marketing | Celebrity Cruises

    Lee Moreau is the Director of Loyalty Marketing for Celebrity Cruises, a leader in the premium cruise line travel space.  With over 24 years of Guest Sales, Service and Marketing experience, including 12 years at FedEx on the International Business side of Operations, combined with 12 years in the cruise industry, Lee has a tremendous understanding of guests &lsquo...Read More

  • Kevin Scanlon | Dell
    Kevin Scanlon
    Senior Director | Dell

    Kevin Scanlon is a Senior Director within Dell’s Customer Experience program.  As a leading technology provider and 1400,000 people worldwide, Dell is a global leader in enabling businesses and service providers to transform their operations and deliver IT solutions from the consumer to Enterprise. In this role, Scanlon has operational responsibility for...Read More

  • Louis Ramery | East West Marketing Group
    East West Marketing Group
    Louis Ramery
    Chief Executive Officer | East West Marketing Group

    Lou is the CEO of east|west marketing group. Lou joined e|wmg from Accenture Digital where he was a Senior Partner and Managing Director of the global Customer Experience Management Practice. His teams delivered client successes by developing meaningful & relevant experiences between consumers and brands through the understanding & orchestration of actionable...Read More

  • Kim Delaney | Guardian Life Insurance
    Guardian Life Insurance
    Kim Delaney
    Vice President, Client Engagement | Guardian Life Insurance

    Kim Delaney is the Vice President, Client Engagement, of Guardian Individual Markets.  She has 25 years experience in the insurance and financial services industry. 

    As the President and owner of an insurance investigation and legal support firm, Kim was a federally recognized Certified Women’s Business Enterprise, providing...Read More

  • Brian Venuti | Luxottica Group
    Luxottica Group
    Brian Venuti
    Vice President, Global CRM | Luxottica Group

    At Luxottica, Brian is the VP of Global CRM responsible for customer and patient strategies across the optical and sunglass businesses. Prior to Luxottica, he ran CRM at Etrade where he oversaw customer experience and channel strategy. His experience includes companies like Sears and Capital One where he worked to develop segmentation, targeted marketing capabilities and...Read More

  • Kelly Hawkins | Regal Entertainment Group
    Regal Entertainment Group
    Kelly Hawkins
    Vice President of Loyalty Marketing | Regal Entertainment Group

    Kelly started her career in retail sales while in high school, that catered to providing friendly customer service and the ability to recognize what the consumers wanted.   She joined Regal in 2001, while working her way through college at the University of Tennessee.  During her career at Regal, she has held positions as Advertising Coordinator, Corporate...Read More

  • Ed Vittoria | Simon Property Group
    Simon Property Group
    Ed Vittoria
    Vice President, Loyalty & Innovation | Simon Property Group

    Ed Vittoria is VP, Loyalty and Innovation at Simon Property Group, a global leader in the ownership and management of shopping centers, where he is currently leading the effort to launch a loyalty program for shoppers at Simon’s centers.  Ed’s experience with loyalty began with over a decade’s experience at American Express where he managed co...Read More

  • Ron Cox | SpartanNash
    Ron Cox
    Director of Consumer Marketing & Planning | SpartanNash

    A West Michigan native with over 40 years of food retail experience, Ron is the director of consumer marketing and planning for SpartanNash, a Fortune 400 company and is directly responsible for the activities directly associated with personalized one to one marketing within the organization.  With over 25 years of loyalty marketing experience, Ron  leads a...Read More

  • Billie Jo Waara | Taco John's
    Taco John's
    Billie Jo Waara
    Chief Marketing Officer | Taco John's

    Billie Jo is Chief Marketing Officer for Taco John’s International. Her focus is marketing strategy, innovation and menu development for the chain’s 400 restaurants. To grow sales and customer transactions, Billie Jo believes marketing must be based on understanding the consumer from a 360-degree view. Billie Jo has spent over decade leading innovative...Read More

  • Eric Messerschmidt | Ulta Beauty
    Ulta Beauty
    Eric Messerschmidt
    SVP Strategic Marketing, CRM, and Loyalty | Ulta Beauty

    Eric Messerschmidt is a proven marketing and sales executive with deep experience in technology, software, services, and retail industries. He has successfully led B2B and B2C marketing ...Read More