Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"

  • October 18 2017
  • Resource: Research And Reports

Loyalty is the watchword for brands: How to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More

Get in the Game: Use Sporting Events to Drive Your Opt-In & Segmentation Strategy

  • October 16 2017
  • Resource: Research And Reports

The Goal: Convert Sports Fans to Store FansThis Southeastern sporting goods chain began carrying apparel for two popular local sports teams, and wanted to drive sales of the new merchandise.They went straight to the source and used the games...Read More

Common Pitfalls of Loyalty Program Design

  • October 12 2017
  • Resource: Research And Reports

Loyalty Programs are ubiquitous across most business sectors and are a critical tool for fostering an effective customer engagement strategy for brands. They enable customer acquisition, onboarding, engagement, retention, and even win back a...Read More

Building A Case For A Loyalty Solution

  • October 06 2017
  • Resource: Research And Reports

Loyalty is a major strategic undertaking that requires significant investment. Oftentimes the easiest course of action is none, therefore it can be challenging trying to get buy-in from key stakeholders and management. But with the steady decline...Read More

How Big Data and Omni-Channel Engagement Activate Samsung Customer Loyalty

  • October 01 2017
  • Resource: Research And Reports

It’s hard to imagine being in the marketing industry and not being inundated with data. Data-driven insights have given marketers a newfound ability to target, segment, and directly engage customers in ways that were impossible just a few...Read More

3.3 Billion Reasons to Use SMS Reminders in Your Loyalty Program

  • September 29 2017
  • Resource: Research And Reports

US consumers hold 3.3 billion customer loyalty program memberships, up 26% in the last 2 years. Great news for retailers? Well, sort of. Designed to retain customers, the benefits of membership are a great hook, but keeping shoppers engaged after...Read More

Aligning Customer Loyalty and Brand Identity

  • September 27 2017
  • Resource: Research And Reports

In the past two decades, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and...Read More

How Kraft Heinz Builds Dynamic and Personalized In-Store Shopping Experiences

  • September 15 2017
  • Resource: Research And Reports

While many estimates claim that the vast majority of purchases are still made in brick and mortar retailers, this is no time for brands to remain complacent. The in-store shopping experience might be the dominant paradigm for the time being, but...Read More

Meineke Drives Engagement with Data Under the Hood

  • September 08 2017
  • Resource: Research And Reports

Drivers know – or at least learn the hard way – that cars require regular maintenance. Oil changes come three or four times per year, with brake, tire, and wiper services not far behind. So when Meineke Car Care Centers discovered...Read More

True Value’s Journey Toward Intelligent Loyalty Marketing

  • September 01 2017
  • Resource: Research And Reports

Data seems to drive most marketing strategies today. Customer engagement relies on collecting data to create personalized customer experiences, and many loyalty programs have been referred to as an ideal data capture strategy. Once it is collected...Read More

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