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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In last year’s Executive Perspectives Report called Listening to Your Customers, we reported on the responses CMOs, marketing, and operations executives gave to the following question: “What are the biggest benefits you receive and...Read More
Anyone familiar with Moore’s Law—that, essentially, computing power doubles approximately every two years knows that the acceleration of technology is only getting faster as time goes on. Disruption seems to be following this same...Read More
Conventional wisdom says business success requires steep investment in new customer acquisition.
This is based in part on the reality that acquiring a new customer typically costs five times what it
takes to keep an existing customer. The most...Read More
The pace and scale of change ripping through the retail landscape represent a considerable opportunity for those tasked with readying their organisations for a profitable future in retail. There are multiple sources of complexity to contend with...Read More
Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More
The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in the consumer is among the most vital skills a marketer can possess, yet in our discusssions with...Read More
Let’s face it. Data Protection has suddenly become a major issue all around the globe. In the United States, we all hate having to spend the first 30 minutes of our business day deleting dozens of emails from our business in-box that we...Read More
Loyalty programs are everywhere. According to a recent Accenture survey, consumers have more than 3.3 billion loyalty program memberships in the United States, which works out to 29 programs per household. Industry statistics also suggest loyalty...Read More
Social media can truly move the needle on restaurant success. According to a Harvard Business Review Research Report¹ by Michael Luca, for restaurants, a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue. A report...Read More
Social media is often viewed through a skeptical lens by loyalty marketers, who sometimes don’t grasp the potential impact it could have on their respective customer bases. In this day and age, though, social media’s power and...Read More