Best Western Expands Portfolio With Two New Brands

  • October 03 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Best Western Hotels & Resorts has introduced two new brands: Sadie Hotel and Aiden Hotel. Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment. These brands offer developers an...Read More

Loyalty360 Reads: October 2nd, 2018

  • October 02 2018
  • Resource: Daily News

Insurance Companies Need to Improve Loyalty   Pegasystems Inc. has announced the results of a new survey that reveals how consumers perceive their insurance companies. While the majority are very satisfied with their insurers (59 percent...Read More

The Changing Nature of Customers: A Hotels Perspective

  • October 02 2018
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Most, if not all, brands understand the importance of collecting quality data in the proper manner, especially hotel brands. Data leads to actionable insights on how to make individualized offers to specific customers, how to segment customers...Read More

In the Wake of Kaepernick Campaign, Nike Sees Excellent Growth

  • October 02 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Though its Colin Kaepernick ads earlier in September proved controversial, shoe and fashion company Nike has still seen a 61-percent increase in the number of items sold out, according to a report from research firm Thomson Reuters. In...Read More

Loyalty360 Reads: October 1st, 2018

  • October 01 2018
  • Resource: Daily News

Devilishly Spicy Chips Available From Taco Bell Earlier this year, Taco Bell began to offer Mild- and Fire-flavored tortilla chips, as well as classic salted chips. Now, the company is expanding its flavor offerings to include Diablo-flavored...Read More

Consumers are Looking for Loyalty Programs with More Versatility

  • October 01 2018
  • Resource: Daily News
  • Corey Brueggemeyer, Loyalty360

According to Kobie Marketing’s recent “Loyalty in the Age of the Connected Consumers” report, 75 percent of consumers actively earn and redeem rewards in just three or fewer programs. The report found that...Read More

Weight Watchers Changes Its Name, Designs New App

  • October 01 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

To reflect its focus on overall health and wellness, Weight Watchers International has announced that it will rename itself WW, broadening the role it plays in helping people live healthier lives. A new tagline, “Wellness that Works,&rdquo...Read More

Loyalty360 Reads: September 28th, 2018

  • September 28 2018
  • Resource: Daily News

Several Restaurant Companies Adopt Operations Platform   Fourth, a hospitality operations platform provider, has announced that Dairy Queen, Pincho Factory, M Crowd Restaurant Group, and others have joined its U.S. client roster to counter...Read More

The Changing Nature of Customers: An Online Industry Perspective

  • September 28 2018
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In an environment driven by technological disruption, the biggest winners are those brands who have taken advantage of the online space. Online opportunities for reducing costs, expanding services, and making the retail experience more convenient...Read More

Bank of America Merchant Services Says "We Need to Be Obsessed with Customer Experience".

  • September 28 2018
  • Resource: Daily News
  • Patrick Barney, Loyalty360

Well-known brand Bank of America serves approximately 67 million people and small business clients in the United States. Its services include wealth management, corporate and investment banking, and trading across a range of asset classes. It...Read More

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