Dickey’s Barbecue Pit is adding a new way for barbecue fans to earn rewards—by playing games. With nearly 30% of the brand’s online orders now coming through the Dickey’s mobile app, the company has launched three interactive mini games exclusively for Big Yellow Cup Rewards members. Developed with the Spark Adriatic team, the games give members another reason to engage with the app while earning loyalty points toward future purchases.
Rewards members can play one randomized game each day: the Big Yellow Cup....