Mitch Prinstein, Bestselling Author of “Popular,” to be Keynote Speaker at Loyalty Expo

  • January 25 2018
  • Resource: Daily News

Why are customers loyal? Why are some brands more popular than others? Often we can learn new insights to these questions and others by stepping back and looking at them from a different perspective. Understanding human behavior from a...Read More

Loyalty360 Reads: February 21st, 2018

  • February 21 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Folgers Blends Iconic Name with New Brew to Target Younger Coffee Drinkers The best part of waking up is…well, there isn’t a best part. Sleeping in is...Read More

How to Activate On-Premises Loyalty Programs

  • February 21 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

That notion of forming a loyalty community is a great opportunity for marketers, but there are various moving parts attached to it.   Loyalty360 talked to Carlos Dunlap-Beard, VP of Loyalty Solutions at Snipp, about this theme and what...Read More

HuHot Mongolian Grill Takes Different Approach to Customer Engagement

  • February 21 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In the past, officials at HuHot Mongolian Grill had segmented loyalty program members based on total number of visits. But, they sought a solution that would allow them to target their “least likely” visitors.   As a result...Read More

Loyalty360 Reads: February 20th, 2018

  • February 20 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  PGA Turns to Former P&G Marketing Exec to Turn the Tide and Find New Fans For millennials, their preference sports generally fall into the realm of the newer...Read More

Subway Seeks Greater Emotional Customer Engagement Via New Campaign

  • February 20 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During the tail end of Subway’s 60-second broadcast ad called, “Anthem,” which debuted during NBC’s evening coverage of the Winter Olympics on Feb. 15, the final two captions read: “In life and in food, don’t...Read More

Loyalty360 Reads: February 19th, 2018

  • February 19 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  Yeah, Mon. Jamaican Bobsled Team Hits Olympics Track After Beer Brand Red Stripe Picks Up the Tab The Olympics are full of stories of unlikely athletes. Remember...Read More

Fuel Rewards Program: A Shining Example of Coalition Loyalty Program Success in the U.S.

  • February 19 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Since its launch in mid-2015, the Plenti coalition loyalty program has received a fair amount of press throughout the loyalty industry. Billed as the first coalition loyalty program in the U.S., Plenti has recently endured difficult times as...Read More

Better World Books Uses Unique Customer Engagement Mission

  • February 19 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Better World Books has a unique mission, one that can impact people around the globe. Company officials collect and sell books online to donate books and fund literacy initiatives worldwide.   Social and environmental responsibility are at...Read More

Loyalty360 Reads: February 16th, 2018

  • February 16 2018
  • Resource: Daily News

The latest news in the world of customer experience and customer loyalty.  How James Allen Is Disrupting the Jewelry Industry Who knew that making the online process for customizing an engagement ring simple and seamless could lead to major...Read More

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