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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
Your customers interact with your company via multiple channels: on the website, your call center, in the store, and on social media. It’s time for businesses...Read More
Let’s face it. You’ve spent years creating or enhancing your customer’s experience through new engagement tactics, but something seems off. Perhaps...Read More
Are you a leader or laggard when it comes to building loyalty and creating personal, meaningful and profitable experiences with your customers? Through an...Read More
How do you build 1:1 relationships with your consumers when you do not have the benefit of direct consumer interaction? How can you tailor personalized...Read More
Ryder is a leader in their industry and the first to offer their B2B customers a loyalty program. Many businesses question the value of doing a loyalty program and...Read More
Marketers know that building customer loyalty is more complex and difficult than simply offering discounts or rewards. For some industries – like entertainment &ndash...Read More
Successful loyalty programs are no longer just about offering customers points, miles or rewards to win their hearts and wallets. For Thom, success is about share...Read More
As modern marketing and customer experience disciplines become more advanced, our measurement must follow suit—yet traditional loyalty metrics leave gaping...Read More
While 95% of purchases are still made in brick and mortar retailers, they are in fierce, envious competition with online retailers, who not only have better...Read More
Have you given thought to that slim chance your customer will leave you for your competitors? Were you ever worried that your competitors flew bigger and better...Read More