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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
When it comes to building a foundation of customer loyalty, brands must think outside the walls of their location. If a company’s CX efforts stop as soon as...Read More
Is your email club and customer marketing still one size fits all? With the proliferation of customer data, how do find more marketable customers and gain the...Read More
Use Online Reviews to Improve Customer Experience and Grow Revenue
Consumers increasingly rely on their own research to make purchasing decisions. This trend has made...Read More
The retail space is nearly unrecognizable from what it was ten, even five years ago. The dawn of online shopping has thrust retailers of all sizes and specialties...Read More
According to a recent Accenture survey, 78 percent of U.S. consumers are retracting from loyalty programs. Hibbett’s program started off strong, quickly...Read More
Given the historic nature of the banking industry, many organizations within the vertical are locked into a brand tradition that is decades, often even centuries...Read More
Agility is among the most valuable traits a company can possess in designing and operating a loyalty program, yet many organizations are falling behind in this...Read More
While loyalty program membership is up, consumer engagement with these loyalty programs is almost undoubtedly in a decline. This is due in large part thanks to...Read More
While loyalty programs undoubtedly generate significant value, quantifying value and forecasting the future outlook in financial terms can be difficult. Predicting...Read More
The terms “sophistication” and “advanced” are most often associated with the software and technology industry. But that should not...Read More
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