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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
In today’s loyalty landscape, personalization is nothing short of a requirement. Customers demand a 1:1 experience in every interaction with brands, and a one...Read More
As marketers, we know it’s difficult to keep up with customer expectations and the constant evolution of mobile channels in which they prefer to communicate...Read More
While the idea of rewarding consumers for engaging with brands beyond purchase isn't new today, it hasn't been universally adopted, leaving an important...Read More
Horseracing has been an established tradition in the U.S. for more than a century. The sport is currently enjoying a resurgence in popularity, in part due to an...Read More
U.S. consumers hold 3.3 billion memberships in customer loyalty programs. Whether you are a leading financial institution, a small retail shop or a global company, there is one common key to...Read More
To true leaders in the space, customer experience is more than just icing on the cake; it’s a crucial part of the organization’s value proposition. In...Read More
Identifying a challenge in the customer loyalty space can often be as valuable, if not more so, than solving one. Many brands find themselves stagnant simply due to...Read More
What was a loyalty program in 2000, is not what many new programs look like today—and today’s average program only scratches the surface of where &ldquo...Read More
Loyalty programs have historically focused solely on driving higher lifetime value (LTV) via higher retention rates and frequency. However, 1-800-Flowers.com, Inc....Read More
The insurance business is unique compared to most consumer-oriented industries in how and why they traditionally interact directly with their customers. It...Read More