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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
97% of loyalty programs reward participants for spend. Yet, 84% of consumers said they would spend more with companies that reward activities other than spending. Loyalty...Read More
Activision is one of the most enduring brands in the video game industry. With a history that goes back to designing games for the Atari 2600, the company...Read More