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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
Marketers know that building customer loyalty is more complex and difficult than simply offering discounts or rewards. For some industries – like entertainment &ndash...Read More
Successful loyalty programs are no longer just about offering customers points, miles or rewards to win their hearts and wallets. For Thom, success is about share...Read More
As modern marketing and customer experience disciplines become more advanced, our measurement must follow suit—yet traditional loyalty metrics leave gaping...Read More
While 95% of purchases are still made in brick and mortar retailers, they are in fierce, envious competition with online retailers, who not only have better...Read More
Have you given thought to that slim chance your customer will leave you for your competitors? Were you ever worried that your competitors flew bigger and better...Read More
The HumanaVitality program is a great success story and is one of the earliest wellness programs to reward its members for improving their health. While the...Read More
The average American household spends $3,348 in their after-tax income on gas and diesel. A 10 cent rise in gas prices means that the average household spends $93...Read More
Customers – in B2C and B2B environments – are increasingly frustrated by today’s poor attempts at personalization, according to recent Voice of...Read More
Dunkin’ Donuts customers expect fast, convenient, good value and a consistent experience. It is a highly competitive market with any number of options...Read More
Women have historically been the primary caretakers of the home, leading the charge with child rearing, cooking, and other matters. In recent years, there’s been a significant shift in...Read More
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