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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
Agility is among the most valuable traits a company can possess in designing and operating a loyalty program, yet many organizations are falling behind in this...Read More
While loyalty program membership is up, consumer engagement with these loyalty programs is almost undoubtedly in a decline. This is due in large part thanks to...Read More
While loyalty programs undoubtedly generate significant value, quantifying value and forecasting the future outlook in financial terms can be difficult. Predicting...Read More
The terms “sophistication” and “advanced” are most often associated with the software and technology industry. But that should not...Read More
Two large barriers hinder many brands from truly understanding and motivating their existing customers to grow: customer intelligence and customer engagement. In...Read More
In order to accomplish all the tasks that modern life demands a safe and reliable vehicle is absolutely essential for most people. Proper car care and auto...Read More
Not many banks have a reputation for being exceptionally forward thinking. But as a brand that openly expresses “a passion for what is possible,&rdquo...Read More
The emotional bonds sports fans form with “their” teams are strong and enduring. Fanatics, the global leader in officially licensed sports merchandise...Read More
It’s a question heard around many marketing departments: What does engagement really mean and is it actually important to our business?
Though it’s a...Read More
Even before the passage of the Affordable Care Act, the healthcare industry had faced many changes and a great deal of consolidation. With the rise of health...Read More