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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
To true leaders in the space, customer experience is more than just icing on the cake; it’s a crucial part of the organization’s value proposition. In...Read More
Identifying a challenge in the customer loyalty space can often be as valuable, if not more so, than solving one. Many brands find themselves stagnant simply due to...Read More
What was a loyalty program in 2000, is not what many new programs look like today—and today’s average program only scratches the surface of where &ldquo...Read More
Loyalty programs have historically focused solely on driving higher lifetime value (LTV) via higher retention rates and frequency. However, 1-800-Flowers.com, Inc....Read More
The insurance business is unique compared to most consumer-oriented industries in how and why they traditionally interact directly with their customers. It...Read More
Eric Messerschmidt, SVP Marketing for Ulta Beauty, will describe how the nation’s #1 specialty beauty retailer is helping their brand partners develop...Read More
As loyalty continues to evolve, brands must find new ways to interact with consumers across the channels that they find most meaningful to command attention...Read More
Interactive whiteboard animation [IWA] is an emerging secret weapon for marketers. Through leveraging marketing staples like gamification and segmentation, IWA...Read More
You’re doing smart things with data. Smart things in the CRM space. But are you able to track known customers across all your channels, or only direct channels...Read More
When it comes to building a foundation of customer loyalty, brands must think outside the walls of their location. If a company’s CX efforts stop as soon as...Read More
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