Delta Introduces Lower-Cost Premium Fares with Fewer Perks Key takeaways: Delta is launching discounted premium fare options with fewer included benefits and greater restrictions. Travelers can access premium cabins at a lower price...Read More

Key takeaways: Hilton Honors members can now earn and redeem Points on eligible Explora Journeys luxury cruises booked through Hilton. Members receive exclusive savings, elite qualifying credit, and onboard benefits based on their Hilton...Read More

Loyalty program consulting is needed when your program is no longer driving engagement, retention, or measurable ROI. If participation is declining, personalization is limited, or results are unclear, it may be time to bring in outside expertise...Read More

Key takeaways: Eligible Card Members can now redeem Membership Rewards® points directly within Apple Pay during online and in-app purchases. Points can be used to cover all or part of an eligible purchase without leaving the Apple...Read More

Key takeawaysHighly regulated retirement back offices are ideal for the adoption of autonomous AI, as their explicit, deterministic rules promote safety and predictability.Retrieval-governed AI agents make decisions exclusively based on...Read More

New Study Shows the True Cost of Fraud Now Exceeds $5 for Every $1 Lost Key takeaways: The total cost of fraud now exceeds $5 for every $1 of direct fraud loss in both the U.S. and Canada. More than one-third of retailers reported...Read More

Key takeaways: Applebee’s aims to raise more than $1.5 million for Alex’s Lemonade Stand Foundation through its annual fundraiser running now through August 30. The brand will donate 50 cents from every NEW Lemon Berry...Read More

You only get one chance to make a first impression. In today’s environment, that first impression isn’t just about brand or creative—it’s about relevance. Consumers expect brands to know them, anticipate their...Read More

When Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to mind: crowded. She notes that the average Canadian has about 15 loyalty cards in either their...Read More

The Loyalty360 PerspectiveAccording to a recent Bloomberg report, more consumers are turning to "friendly fraud"—disputing legitimate credit card purchases through their bank rather than working directly with the merchant—to...Read More