As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

A group of former brand analysts, CRM and loyalty marketers, developers and strategists, Baesman Insights & Marketing has perfected the science of analyzing customer data and seeing what others often miss. It’s the result of...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

After losing significant market share to its key competitor, in early 2004 Sainsbury’s recruited new Chief Executive Officer Justin King to lead its recovery. Later that year, King launched a revitalization program under the banner &ldquo...Read More

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands control. Customers are absolutely in the driver’s seat, defining which channels they...Read More

You’re never too big to establish a more human side to your loyalty efforts.On the following pages, we’ll define what humanizing loyalty means and why it’s more critical than ever to creating an unbreakable bond with your...Read More

Is your loyalty program profitable? Download Comarch’s e-book to find out! It’s a comprehensive guide to loyalty ROI that will show you how to calculate your rewards program’s effectiveness and boost customer loyalty. Featuring...Read More

In a recent survey conducted by Loyalty360, brand marketers shared valuable insights into their perspectives on artificial intelligence (AI) and its potential impact on customer loyalty strategies. The findings reveal that AI is a key focus for...Read More