Loyalty360, the association for customer loyalty, has released its 2026 State of Customer Loyalty Report, sponsored by Baesman. Drawing on insights from more than 160 brand marketers across industries, the report offers an in-depth look at how...Read More

We see a fairly consistent gap between clients who are driving scaled value with AI agents and those who are seeing moderate efficiency gains. And though the technology matters, the difference is usually organizational. When we help them get...Read More

Capital One Leverages MLB All-Star Week to Build Customer Connections Capital One is continuing to invest in experiences that go beyond traditional credit card rewards, using its partnership with Major League Baseball to create memorable...Read More

As household budgets continue to feel the impact of higher everyday costs, USAA Bank is introducing a new lineup of Visa® and American Express® rewards credit cards designed to help military members and their families earn more cash back...Read More

Learn why identity resolution in financial services works best inside your own environment, and how a composable CDP enables secure, governed personalization without moving sensitive customer data.The following is a guest post from Dio Favatas...Read More

Customer loyalty continues to evolve, and brands are placing greater emphasis on modernizing their programs to meet changing customer expectations and business priorities. Loyalty360's 2026 State of Customer Loyalty Report, sponsored by...Read More

AI marketing tools are software applications that use machine learning, generative AI, reinforcement learning, or AI agents to automate, optimize, or personalize marketing decisions and execution.The category now spans a range of standalone...Read More

Why Trader Joe’s Proves Loyalty Is About More Than Rewards Programs Trader Joe’s continues to stand out in the grocery industry by earning strong customer loyalty without offering a traditional rewards program, as CX Dive reports....Read More

DICK’S Sporting Goods is expanding its ScoreCard Loyalty Program with new benefits for all members and the launch of ScoreCard+, a premium membership designed to deliver even more value for athletes. Available for $99 per year, ScoreCard...Read More

As consumer behaviors continue to evolve, brands are reimagining engagement by blending cutting-edge technology like artificial intelligence with innovative physical and in-person experiences.  In this...Read More