Loyalty programs are often discussed as powerful growth drivers. Yet in many organizations, their true potential is never fully realized, not because of technology, but because of misalignment. While marketing teams focus on customer engagement...Read More

Key takeaways: CPK Rewards members can earn a free 7-inch pizza after matches featuring penalty kicks or shootouts. The promotion is available to both existing members and fans who join the rewards program on match days. Los Angeles...Read More

Modern channel incentive programs are expected to drive measurable performance, adapt in real time and prove their ROI in today’s rapidly changing markets. Yet many legacy incentive programs still rely on outdated models and assumptions...Read More

Verizon Introduces Shine Loyalty Program with Weekly Rewards and Exclusive Experiences Key takeaways: Verizon Shine offers weekly deals, giveaways, and exclusive experiences for customers on eligible unlimited plans. Customers...Read More

Key takeaways: Members can earn points and redeem CashPass rewards across both JCPenney and Aéropostale. New members receive a welcome CashPass, earn additional rewards every 200 points, and can complete seasonal challenges for bonus...Read More

In our first article, we explored the strategic shift needed to start viewing your loyalty program as a revenue engine. The next logical question you probably often hear from business leaders is, “What technology actually...Read More

DICK’S Sporting Goods Brings Lids Shop-in-Shops to More Than 100 Stores Key takeaways: The partnership will grow from 46 locations today to more than 100 DICK’S stores by late summer 2026. Dedicated Lids spaces will...Read More

Key takeaways: Albertsons Media Collective is helping brands shape creative concepts using shopper insights before production begins. Rico’s Tacos is the debut project, co-created by Albertsons Media Collective, Procter &...Read More

A recent MSN article examines Walmart's acquisition of advertising technology company Vibe.co, a move that expands the retailer's connected TV (CTV) advertising capabilities and strengthens its growing retail media ecosystem. The...Read More

A recent MSN article examines Walmart's acquisition of advertising technology company Vibe.co, a move that expands the retailer's connected TV (CTV) advertising capabilities and strengthens its growing retail media ecosystem. The...Read More