GIANT Named Official Grocery Partner of Penn State Athletics Penn State Athletics and The GIANT Company have announced a new multi-year partnership that names GIANT the Official Grocery Partner of Penn State Athletics and the first...Read More

American Express and ALL Accor are launching a new global partnership, giving eligible Card Members even more ways to get rewarded when they travel. Rolling out in phases across 12 markets—including Canada, France, Japan, the UK and...Read More

An analytical look at why UK loyalty teams lead the world on AI adoption metrics, and trail on the outcomes that matter.The paradox at the centre of UK loyalty AI adoptionOn paper, the UK is one of the most AI-forward loyalty markets in the world,...Read More

How Brands Are Measuring the Impact of Experiential Marketing As experiential marketing continues to grow, brands are moving beyond basic metrics like attendance and social impressions to better understand the true impact of live experiences....Read More

Bank of America announced that more than 3 million clients have joined its new BofA Rewards program since its launch on May 27, 2026, demonstrating strong early adoption of the expanded loyalty offering. The no-fee program broadens eligibility...Read More

Since joining TGI Fridays in January 2025 as Director of Global Marketing, Christopher Houston has made it one of his priorities to ensure that the company’s digital platforms serve as a conduit for the brand, rather than a barrier...Read More

American Airlines, Citi and Mastercard Enhance Premium Travel Rewards with Refreshed Executive Card American Airlines, Citi and Mastercard have unveiled a refreshed Citi® / AAdvantage® Executive World Legend Mastercard®...Read More

Key takeawaysDebit card programs need continuous optimization to meet rising digital expectations and keep customers from switching to competitors.Gen Z payment preferences are driving debit growth, making it essential to deliver the fast and...Read More

Carnival Cruise Line is taking its popular Funnel Faves program to the next level, bringing rewards, training, and advisor engagement together in one enhanced experience. The newly expanded Funnel Faves Advisor Rewards Program replaces the former...Read More

AppCard Brings Branded Payment Cards to Independent Grocers with Neighborhood Fresh Launch AppCard has launched a new grocer-branded payment card program with Neighborhood Fresh, introducing both an AppCard Credit Card and AppCard Smart Card...Read More