An analytical look at why UK loyalty teams lead the world on AI adoption metrics, and trail on the outcomes that matter.
The paradox at the centre of UK loyalty AI adoption
On paper, the UK is one of the most AI-forward loyalty markets in the world, and the pace of investment now spans sectors. In financial services, Santander and NatWest Group are embedding generative AI across customer engagement, with NatWest extending its Cora+ assistant to more retail banking....