Tractor Supply Company: A Loyalty Program Helping Customers Create a Good “Life Out Here”- Interview Part One

  • August 18 2023
  • Resource: In-Depth Exclusives

After 85 years in business, Tractor Supply is the largest rural lifestyle retailer in the U.S. Originally founded as a mail-order catalog business in 1938, the company opened its first retail store in Minot, ND, in 1939. Today, the brand operates...Read More

Men’s Wearhouse: A Truly Tailored Approach To Cultivating Customer Loyalty through Great Customer Experiences - Interview Part One

  • August 16 2023
  • Resource: In-Depth Exclusives

Men’s Wearhouse, founded in Houston, TX, in 1973 by George Zimmer, is well-known for its iconic TV commercials in which Zimmer himself stared, guaranteeing satisfaction to those shopping in his stores. By the 1990s, the brand promised...Read More

Signia Aspire: Prioritizing Meaningful Relationships with B2B Customers Produce Loyal Program Members

  • August 14 2023
  • Resource: In-Depth Exclusives

Signia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarters in Denmark and another U.S.-based headquarters in Iselin...Read More

MOOYAH Burgers, Fries & Shakes: Delivering Tasty and Personalized Rewards to Loyal Customers (Interview Part Two)

  • August 11 2023
  • Resource: In-Depth Exclusives

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, on the critical component of employee education and engagement when...Read More

Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

  • August 09 2023
  • Resource: In-Depth Exclusives

Founded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since, Tractor Supply has been passionate about making sure it...Read More

Reimagining Loyalty: A Q&A with Wow Bao on Bringing Great Food to Valued Customers

  • August 07 2023
  • Resource: In-Depth Exclusives

Wow Bao — a fast-casual restaurant concept serving Asian cuisine — was founded by Lettuce Entertain You Enterprises (LEYE) in 2003, a family-owned organization that owns, manages, and licenses more than 60 brands and 130 restaurants in...Read More

Men’s Wearhouse: Leveraging Decades of Experience, Innovating To Engage the Next Generation of Loyal Customers

  • August 02 2023
  • Resource: In-Depth Exclusives

Men’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most people are familiar with Men’s...Read More

Cinergy: Bringing Customers Back to the Cinema with a Rewards Program Moviegoers Want

  • July 31 2023
  • Resource: In-Depth Exclusives

Cinergy Entertainment Group is a chain of luxury dine-in movie theaters and family entertainment centers. While its “recline-and-dine” cinemas are a popular attraction, the excitement doesn’t end there. From arcades to bowling...Read More

MOOYAH Burgers, Fries & Shakes: Delivering Tasty and Personalized Rewards to Loyal Customers (Interview Part One)

  • July 28 2023
  • Resource: In-Depth Exclusives

In 2007, MOOYAH Burgers, Fries & Shakes was founded in Plano, Texas. The company was built on a foundation of fun and brings that mission to the table with every Guest they serve. Focusing on creating memorable and personalized experiences...Read More

Ford: Driving Brand Engagement by Offering Loyalty Customers Flexibility and Personalized Experiences

  • July 26 2023
  • Resource: In-Depth Exclusives

Visionary Henry Ford founded the Ford Motor Company in June 1903, transforming the automobile industry. Ford’s impact on the role of transportation and how people worked was revolutionary. The company’s “blue oval” is one...Read More

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