4 Tips to Systematically Improve Your User Experience Design

  • August 20 2018
  • Resource: Loyalty Today
  • Anthony Abdulla

Facing massive technological complexity and limited viable solutions, many businesses are forced to make a choice between form and function in their digital presence.A recent Frost & Sullivan global study of senior executives found...Read More

Data and Customer Loyalty

  • August 07 2018
  • Loyalty Management: Articles
  • Ed Wolf

At the recent Loyalty Expo in Orlando, hundreds of brands and practitioners from various industries came together to discuss best practices and new strategies for increasing the loyalty and engagement of customers. One common thread there was the...Read More

9 Tips for Personalizing Emails Wisely

  • August 17 2018
  • Resource: Loyalty Today
  • Cindy Hamilton

There’s no question that personalized emails are powerful. Personalized emails can improve click-through rates by an average of 14 percent, enhance conversions by 10 percent, and deliver six times higher transaction rates...Read More

Blockchain Technology And Cryptocurrency Are Two Very Different Things. Be Sure Not To Confuse Them.

  • August 01 2018
  • Loyalty Management: Articles
  • Howard Schneider

In recent months many people have written and spoken about blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial services and marketing initiatives in general...Read More

I Can’t Get No…Satisfaction and Loyalty

  • August 16 2018
  • Resource: Loyalty Today
  • Terry Mickail

Simply put, Loyalty is important. It is a collection of attitudes aligned with purchase behaviors that favor one business among competing businesses. But it is so much more. Loyalty is comprised of a constellation of concepts, the Customer...Read More

The Proof is in the Pudding with PlanGrid

  • August 01 2018
  • Loyalty Management: Articles
  • Chris Brosey

What constitutes a bad day for a General Contractor?  Could it be a part being off in size? Could it be a delay causing a schedule to be delayed? How about building an entire shaft for a specific elevator and finding out the shaft needed to...Read More

Does Your App Accept the New Consumer Currency – Data?

  • August 16 2018
  • Resource: Loyalty Today
  • The W. Capra Consulting Team

Consumers are offering data, a new currency, in exchange for truly exceptional experiences. Like monetary currencies, the value consumers receive for this new currency will vary, depending on where they exchange it. To succeed, your app must offer...Read More

How to Achieve Customer Loyalty Through an Omni-Channel Approach

  • August 01 2018
  • Loyalty Management: Articles
  • Carl Agers

Today, the customer journey spans from mobile apps and websites to TVs and physical experiences. Customers expect to be able to move naturally between channels, online and off, as if there were no separation between experiences in store and online...Read More

Higher Education using Website to Build Strong Bonds

  • August 16 2018
  • Resource: Loyalty Today
  • Jim Panagas

UW Bothell site provides key audiences with everything that they need – and then some     Universities have become a mainstay of American society. For decades, they have been growing in size and scope. They are attracting an...Read More

7-Eleven is Obsessed with Their Customers and That’s Okay

  • August 01 2018
  • Loyalty Management: Articles
  • Chris Brosey

Customers are changing, and brands are adjusting. Ten years ago, big brands were not forced to adapt to the small shifts in consumer demands, as it was not necessary for success. Today, with advancements in social media and mobile technology, no...Read More

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