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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In three short years, Shoptalk, which will draw 8,000 retail professionals to Las Vegas from March 18th to the 21st, has emerged as a giant, must attend retail conference that now rivals the National Retail Federation Big Show that kicks off...Read More
We talk a lot about consistency as it relates to data and marketing strategy. Being consistent with messaging is essential, and adding some repetition can be a good thing. Often times marketers’ want to communicate to new people instead of...Read More
Marketers and consumers alike are flocking to subscription-based shopping models.
But these businesses face a daunting challenge: maintaining customer loyalty over the long haul.Think about how difficult it is for a box subscription business like...Read More
Personalization and customization are making a comeback. While building an experience (or product, or service) around a customer’s specific needs and preferences are not net new concepts, they seem novel to us now. Why? Businesses&rsquo...Read More
Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for consumers to differentiate one chain’s program...Read More
Coalition loyalty has been in the news in recent years, largely due to the mid-2015 launch of the Plenti coalition loyalty program that was billed as the first coalition loyalty program in the U.S. But, the Plenti program has fallen on hard...Read More
In case you haven’t already heard, loyalty programs deliver outstanding financial returns to restaurants by motivating guests to visit more often and spend more on each visit. Simply put, if you want to maximize your restaurant’s...Read More
Dunkin’ Donuts officials want to provide even more convenience to its guests to elevate the overall customer experience. That added convenience will play a major role in the company’s aggressive plans for the next two years: There will...Read More
Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs come in all shapes and sizes. In this blog post...Read More
Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet there’s another element that’s just as critical: the...Read More