How to Choose the Right Loyalty Technology Solution Vendor

  • December 14 2017
  • Resource: Loyalty Today
  • The CrowdTwist Team

As 2017 draws to a close, now is the time to build out your plans for customer loyalty initiatives for 2018. Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding...Read More

The Two Biggest Marketing Gaps To Overcome and Find Customer Experience Success

  • December 01 2017
  • Loyalty Management: Articles
  • Anjali Yakkundi

Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.  No. 1:  The Brand Experience Problem As a modern marketer, you have more on your...Read More

The Challenge in Mapping CX Careers

  • December 12 2017
  • Resource: Loyalty Today
  • Shelly Chandler

Editor’s Note: This is part of an ongoing series from Confirmit. To read previous entries, click here.  Customer Experience (CX) careers are a hot topic, in part because they are difficult to map. The first and second blogs in this...Read More

The Road to Customer Loyalty Isn’t on a Journey Map – It’s in the Trees

  • December 01 2017
  • Loyalty Management: Articles
  • Jeff Hassemer

It’s time to change the paradigm. For the past decade, we’ve been using linear journey maps and list-based email automation that try to control the customer journey and create the best experience possible. Seemed pretty good for a...Read More

5 Key factors for a successful restaurant loyalty program

  • December 11 2017
  • Resource: Loyalty Today
  • Kevin Murphy

Loyalty is more than a marketing program   Loyalty should be viewed as the journey to growing and retaining your customers through a mutually valuable relationship. Loyalty is not a points program and if organizations view loyalty as a...Read More

Moosejaw CEO: A Loyalty Program Must be Transparent and Easy to Understand

  • December 01 2017
  • Loyalty Management: Articles

Transparency and ease of use are two undeniable characteristics of a solid and successful loyalty program, according to Moosejaw President and CEO Eoin Comerford. Outdoor sporting goods and apparel merchant Moosejaw is known for its solid...Read More

Entry-Level Roles in CX—How Do You Break In?

  • December 08 2017
  • Resource: Loyalty Today
  • Shelly Chandler

Editor’s Note: This is part of an ongoing series from Confirmit. To read previous entries, click here. Choosing a career in customer experience (CX) is not for those uncomfortable with gray space.  You don’t always have the clear...Read More

Virtual Toy Tour Feature Adds to Customer Engagement at Fat Brain Toys

  • December 01 2017
  • Loyalty Management: Articles

Fat Brain Toys is a Nebraska-based manufacturer and retailer of educational toys and games. The company was founded by husband and wife, Mark and Karen Carson, from the basement of their home in 2002. In the fall of 2002, then 10-year-old Adam...Read More

Hiring, developing the best loyalty marketing talent

  • December 08 2017
  • Resource: Loyalty Today
  • Christine Hoffman

As the talent chief at a digital and data-savvy customer engagement agency, I’m often asked about modern marketers’ hiring and development practices — especially how they differ from those at a traditional advertising agency or...Read More

Are Your Loyalty Members Loyal?

  • December 01 2017
  • Loyalty Management: Articles
  • The DataCandy Team

Most retailers and restaurants operating a loyalty program probably respond with a ‘Yes.’ Because if a consumer is interested in joining your loyalty program, then they intend to use it, right? With the average U.S. household being...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?