Should Your Loyalty Program Have its Own Brand?

  • October 19 2017
  • Resource: Loyalty Today

Well, here’s the obvious answer: it depends.   Over the past 24 years, The Lacek Group (TLG) has designed, built, and managed dozens of loyalty programs for airlines, cruise lines, car rental companies, automobile companies, hotels...Read More

Creating More Relevant Customer Experiences: The New Role of Interactive Video

  • October 02 2017
  • Loyalty Management: Articles

Customers today take a vastly different journey in their product purchases than in past years. As more than 70% of the decision-making process is often completed online before a buyer even contacts a sales person, power has shifted to the consumer...Read More

The Right Way to Run a Rewards Program

  • October 18 2017
  • Resource: Loyalty Today

Choosing the right gift card is just the beginning. We all know a successful rewards program engages and retains customers while driving sales — that’s a given. And with over 75% of millennial consumers participating in loyalty and...Read More

A Fireside Chat with Three Experts in Loyalty and Engagement

  • October 02 2017
  • Loyalty Management: Articles

HelloWorld works with top consumer brands on structured loyalty programs, as well as those that want to encourage loyalty as an outcome, but do not have a formal program. In an era where loyalty has moved past a traditional points-based approach...Read More

Everyone Agrees, So Why Are We Not Customer Centric?

  • October 11 2017
  • Resource: Loyalty Today

You did everything by the book. You attended Forrester’s conferences about customer experience, you joined the trade association and read countless books and reports on the topic. Then you conducted a cross-functional journey mapping session...Read More

Leveraging Gamification to Increase Customer Engagement

  • October 02 2017
  • Loyalty Management: Articles

Consumers today have endless choices in the brands they choose to buy from, the channels they engage in and the loyalty programs they are a part of. Customers now expect more than just value, convenience and simplicity from their preferred loyalty...Read More

The CX Conundrum for B2B2C Organizations

  • October 05 2017
  • Resource: Loyalty Today

There’s often a lot of focus on Customer Experience (CX) in industries like retail, banking and hospitality. This means lots of talk about the experience in store or similar, and in dealing with potentially millions of pieces of feedback...Read More

Owning the Customer Relationship Even When It’s Not Your Storefront

  • October 02 2017
  • Loyalty Management: Articles

State lotteries are a huge business. In 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). Considering there are only 52 total lotteries in North America, that is impressive revenue generation by...Read More

The Agency of the Future: Lessons from Ocean's 11

  • October 03 2017
  • Resource: Loyalty Today

What happens when Danny Ocean teams up with Rusty, Linus, Frank and six other criminal geniuses to rob a casino (or three)? As each player brings a key skill to the table, the dynamic network of individuals tackle a common goal and pocket $160...Read More

Engage or Lose Best Customers During the Holiday Season

  • October 02 2017
  • Loyalty Management: Articles

Holiday is a period of disruption.  Every brand holds their cards close to their chests until the last moment, hoping to seize market share from competitors.  And the more dire their financial situations, the more likely they are to...Read More

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