Decipher The Complexity of Customer Loyalty

  • May 07 2018
  • Resource: Loyalty Today
  • Jack Cooney | Marketing

You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers include: Up to five times cheaper to drive...Read More

Drive Brand Loyalty Through Data-driven Email Creative

  • May 01 2018
  • Loyalty Management: Articles
  • Lauren Gentile

Access to data is becoming more prevelant, and as a result the creative experience is evolving. Marketers are moving away from subjective instinct to scientific insights that inform every stage of the creative process from planning to execution. A...Read More

Loyalty Mistakes Brands Keep Making

  • May 04 2018
  • Resource: Loyalty Today
  • Lindsay Bloom

Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet, some brands seem to be ignoring all the tell-tale...Read More

6 Customer Loyalty Tactics to Increase Retention and Acquisition

  • May 01 2018
  • Loyalty Management: Articles

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies...Read More

Restaurant Competition is Fierce — Is Your Legacy Loyalty System Holding You Back?

  • May 04 2018
  • Resource: Loyalty Today
  • Jon Siegal

Competition in the restaurant world is more intense than ever before as restaurants battle it out for customer loyalty. The ability to keep pace with evolving customer expectations and stand out in this competitive landscape is separating the...Read More

The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy

  • May 01 2018
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson

The key innovations in customer retention today are not necessarily bleeding edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques: subscription, curation and re-ordering...Read More

The Cost of Loyalty Fraud – and Your Exposure – May Be More Than You Think

  • May 03 2018
  • Resource: Loyalty Today
  • Meg Kennedy

We have seen from high-profile cases that loyalty fraud losses can range from a low of $50 up to $260,000 per instance[1]. High-profile publicly exposed fraud cases report the actual value of the points stolen and sometimes includes compensation...Read More

Increasing Foot Traffic and Sales through Multi-Channel Loyalty

  • May 01 2018
  • Loyalty Management: Articles
  • Ann Olinger

Already a leader in its region for brick-and-mortar hockey equipment sales, B&R Sports wanted to offer customers an online shopping experience while growing its retail footprint. With ecommerce slated to launch in August 2018, B&R has...Read More

6 must-have Features to Look for in a Customer Analytics and Marketing Application

  • May 03 2018
  • Resource: Loyalty Today
  • Ann Olinger

Effective marketing is vital to your restaurant’s success. An integrated analytics and marketing tool can help you get on with the business of managing your business.  The ability to understand your customers, preferences, and behavior...Read More

Loyalty’s Bright Future

  • May 01 2018
  • Loyalty Management: Articles
  • Brad Macdonald

I’m sure most of us remember the movie “Back to the Future part 2”, where Marty McFly is transported 30 years into the future to the year 2015.  You may also recall the, futuristic gadgets that were predicted in the film...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?