Understand and Manage Loyalty Points Liability

  • October 18 2018
  • Resource: Loyalty Today
  • The Aimia Team

Loyalty continues to be the number one strategy used by brands for retaining customers and lifting behavior. Aimia’s own clients see on average a 7x+ ROI and increased engagement among members, making their investment in loyalty worth it...Read More

How Customer Data Revolutionized Ecommerce, And Where It’s Leading The Industry

  • October 03 2018
  • Loyalty Management: Articles
  • Albert McKeon, Zylotech

It might seem like Amazon started ecommerce, but the beginning of the monetization of the internet happened in a rudimentary marketplace for used computers. In 1983, Boston Computer Exchange established an electronic salesfloor on a public access...Read More

Retail Trends: Machine Learning and Augmented Reality

  • October 16 2018
  • Resource: Loyalty Today
  • The Aimia Team

In the future of retail, where technology will be an enabler of convenience and experience, the possibilities are endless for creative marketers to stand above and apart from competing brands. When retailers can enhance and add value to the...Read More

The New Standards of Influencer Marketing for Rapid Business Gains

  • October 01 2018
  • Loyalty Management: Articles
  • Libby Murad-Patel, Jumpstart Automotive Media

Influencer Marketing is no newbie, the buzz term has been in the industry for some time now, but it seems to be gaining attention – especially in automotive circles. Based on the concept of influencer marketing, celebrity endorsements have...Read More

October 10th To Be Designated As “Reward Points Day”

  • October 10 2018
  • Resource: Loyalty Today
  • The Maritz Loyalty Team

American consumers leave millions of unused points on the table every year, meaning some households are losing out on hundreds of dollars in value. That’s not surprising, as according to a 2017 Maritz market study, 73% of loyalty program...Read More

Trying to Build Loyalty? Work on Your Affinity Game First.

  • October 01 2018
  • Loyalty Management: Articles
  • Kaitlyn Mitchell, HelloWorld

In most cases, ongoing sales are the end game to any loyalty initiative. And to do that, loyalty strategies come into play. But before you really get to loyalty, you need to build an affinity game plan. It’s the emotional connection...Read More

4 Reasons Why CMOs Should Invest in Voice Marketing

  • October 05 2018
  • Resource: Loyalty Today
  • Guillaume Privat, PullString

This post originally appeared on the PullString blog.  Unless you’ve been living under a rock for the last twelve months, you’ve heard about voice assistants.  They go by the name of Alexa, Google Assistant or Siri and...Read More

Delta Air Lines: Building Emotional Connection to Drive Loyalty

  • October 01 2018
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

Delta Air Lines, originally founded as a small crop-dusting operation named Huff Daland Dusters in 1924, has grown into one of the world’s largest airlines, serving more than 180 million customers each year. They are also the creators of one...Read More

The Next Phase for Grocery Store Loyalty Programs

  • October 05 2018
  • Resource: Loyalty Today

It’s impossible to dispute the effect that merchandising giants like Walmart and Amazon have had on the retail industry, and now with the launch of Amazon Go, Amazon’s very own supermarket, grocers everywhere are wondering what it will...Read More

5 Tips For Developing A Personalization Strategy That Drives Loyalty To Your Brand

  • October 01 2018
  • Loyalty Management: Articles
  • Kara Trivunovic, Epsilon

Email has always been referred to as a relationship channel. It’s a channel that enables a dialogue with a customer. That being said, personalization needs to be top of mind for marketers as they focus on sustaining customer relationships...Read More

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