Videos & Podcasts

As Head of Loyalty at Circle K, one of the primary ways that Carly Lee ensures that she and other executives at the convenience store chain are meeting their customers' needs is by actually...Read More

All marketers face the challenge of adapting to changing consumer expectations and behaviors, regardless of industry. But Eric Creel, Loyalty Program Manager at shoe retailer Journeys, notes that this challenge can be especially tricky to navigate...Read More

With the massive growth of loyalty programs across a vast number of industries, there is bound to be overlap, whether it's through partnerships or through programs that share the same members. The Royal Bank of Canada (RBC), which is the...Read More

Since joining TGI Fridays in January 2025 as Director of Global Marketing, Christopher Houston has made it one of his priorities to ensure that the company’s digital platforms serve as a conduit for the brand, rather than a barrier...Read More

Catalyst Brands is redefining what it means to build a modern retail portfolio. Formed in early 2025 through the merger of JCPenney, Aéropostale, Brooks Brothers, Lucky Brand, and Nautica, the company has spent the past 18 months ...Read More

With more than 30 years of experience in the travel industry—including five years as CFO of Hertz and another five as CFO of Hilton Worldwide—Tom Kennedy brings a deep understanding of traveler expectations and the evolving needs...Read More

When Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to mind: crowded. She notes that the average Canadian has about 15 loyalty cards in either their...Read More

Before Nicole Hulstein began her role as Loyalty Campaign Development Manager at Food Lion, she worked in category management for the grocery chain, primarily focused on produce. And while there might not seem to be a very close...Read More

For most financial institutions, launching a new rewards credit card means explaining the benefits to customers. For the North Carolina State Employees’ Credit Union (SECU), it meant starting much closer to home. When SECU introduced...Read More

When Reba Hatcher, Chief Commercial Officer for ButcherBox, looks back on the origins of her company’s loyalty program, she sees it being driven in part by the fact that she’s a self-proclaimed “data...Read More