Increasingly, business growth is predicated on retaining customers through differentiated customer experience. This CX excellence, while manifesting as a simple email or interaction from the consumer’s perspective, requires an orchestrated...Read More

In the world of business, ideas and technologies come and go, but video has staying power. It’s an engaging medium that’s linked to improved customer experience, and better experiences drive better business results. Like most new ...Read More

From pop-ups to talking homes, the ten trends below are exciting developments in retail that are sure to make headlines in the coming year.As we look to the coming year for trends and new developments, the retail field is full of exciting...Read More

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

Improving customer loyalty and driving lifetime value are core priorities for most brands. Whether this is measured as affinity, fandom, or delighted customers, the goal is fundamentally the same: to drive mutually beneficial outcomes for a...Read More

By studying the journey consumers make when deciding on major purchases of $500 or more, Synchrony Financial measures and reports on behavioral and attitudinal trends. For the fifth year in a row, Synchrony Financial has collected data from...Read More

Introducing the Lenati Loyalty ROI SimulatorWhen making decisions around re-designing a loyalty program, Marketers always want to know the return on investment (ROI) of the new loyalty program. Predicting the ROI is extremely difficult, as each...Read More

Often, the most important quality a solutions provider can offer clients is flexibility. The ability of a loyalty technology to scale according to organizational size and challenges can be the single most significant factor in determining the...Read More

SessionM’s technology is dedicated to tailoring market campaigns based on behavioral triggers and expansive segmentation options. These triggers include preferred channel, location, membership status, and household income.   The...Read More

When it comes to building out and improving customer relationships, few companies are able to claim the same level of experience of east|west marketing group. Founded in 1983, e|wmg has spent more than 30 years working with client brands across...Read More