There are some things in life that are unequivocally judged in the eye of the beholder-- beauty, modern art, cilantro. The same is true for loyalty strategies. That being said, it’s safe to say that there are also some things that are crowd...Read More

In 2014, RS Components undertook a strategic Voice of the Customer (VoC) program with the aim of systematically and consistently capturing insights into the customer experience. This would allow RS Components to gain visibility into, and create...Read More

In today’s mobile-first world, consumer expectations are high and their needs are specific. Retail shoppers expect consistent communication and shopping experiences across all channels and touchpoints - not just in-store - and if brands fail...Read More

The insurance industry looked and behaved quite differently in 2010 following the dramatic recession. Customers and prospects had more questions, hesitancy and concerns. Previously expected market share was no longer guaranteed and the competitive...Read More

Membership in U.S. loyalty programs has increased to more than 2.6 billion participants, indicating consumers’ willingness to share their information with brands in exchange for benefits and a great opportunity for brands to create deep...Read More

When devising a loyalty program, an initial step in the planning process is deciding the goals and value you want to gain and deliver through the program. This guides the development of the program’s points economy. Consumers are most...Read More

The challenges faced today by marketers, both in B2C and B2B markets, are unlike the hurdles seen even a few short years ago. There is an unprecedented demand for data management, streamlined marketing processes, and resource-intensive insight...Read More

While a majority of loyalty suppliers are focused on a B2C-focused distribution of rewards, Perks specializes in the arena of B2B and channel loyalty. This indirect sales partner expertise is centered largely on the organization’s &ldquo...Read More

Social media, once a way to simply stay in touch with friends and family, has evolved over the course of several years into a nearly omnipresent network of dialogue and interaction not only between individuals, but between brand and consumer...Read More

A successful business isn’t built all at once; rather, it’s an iterative process based on objectives, market dynamics, and, perhaps most importantly, feedback data from customers and employees alike. While leveraging this feedback may...Read More