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Making Customer Lifetime Value Real

  • January 05 2017
  • Resource: Industry-Contributed Research

The age of the customer is forcing firms to reconsider what really fuels their business — their customers. Customers now are more mobile, consume more reviews, and buy more online than ever before. Companies must respond by becoming customer...Read More

Loyalty360 Analyst Report | HapYak

  • December 22 2016
  • Resource: Analyst Reports

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

How SOL REPUBLIC Built a Lifestyle Brand that Inspires Authentic Brand Loyalty

  • December 15 2016
  • Resource: Industry-Contributed Research

Like many industries, the consumer electronics market is fiercely competitive. A seemingly infinite array of devices including smartphones, digital cameras, televisions, DVDs, tablets, wearable fitness devices, and many more are constantly...Read More

Warm Embrace or About Face: How Social Should You Be?

  • December 13 2016
  • Resource: Industry-Contributed Research

The role that social media plays in the world has evolved dramatically over recent years. It’s no longer purely a consumer playground, and almost every business has some level of social media presence. However, the extent to which...Read More

The Value of Consumer Financing

  • December 12 2016
  • Resource: Industry-Contributed Research

Financing is a tool that can help drive incremental foot traffic and sales for retailers by 19% to 27%. It is also a tool that can be used to help drive customer satisfaction and loyalty with the brand. Promotional financing can help...Read More

How Heathrow Rewards Attains Multi-vendor Customer Loyalty

  • December 01 2016
  • Resource: Industry-Contributed Research

Up until very recently, London Heathrow was the busiest international airport in the world. Owned and operated by Heathrow Airport Holdings, it covers an impressively expansive 12.14 square kilometers and manages over 74 million passengers...Read More

Loyalty360 Analyst Report | Virtual Incentives

  • November 15 2016
  • Resource: Analyst Reports

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

Loyalty360 Featured Technology | Signal

  • October 12 2016
  • Resource: Featured Technology

Signal understands that the issue in data analysis is not quantity; brands are bombarded with information from numerous channels on a constant basis, often resulting in more data than they can reasonably handle. Rather, the challenge lies in the...Read More

Loyalty360 Featured Technology | Pointillist

  • October 12 2016
  • Resource: Featured Technology

Predictive analysis has become nearly a necessity in acquiring and—more importantly—retaining today’s consumer. Pointillist’s behavioral marketing platform allows brands to track the customer journey, even across channels...Read More

Loyalty360 Analyst Report | SessionM

  • August 26 2016
  • Resource: Analyst Reports

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

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