Almost without exception, understanding who your customers are has become a fundamental tenet of contemporary customer engagement. Regardless of brand, industry, or vertical, acquiring keen and accurate customer insights resembles an arms race...Read More

As the association for customer loyalty, Loyalty360 publishes a variety of analyst briefs on different technologies and services in market. Our goal is to share deep and objective insights on relevant technologies and services with our...Read More

I can remember being a wee little boy in tow for weekly grocery trips with my great-grandmother and running to and fro in the back seat of that huge green Chevrolet.  It was a great way for me to spend time with her, but I was far too young...Read More

In today’s increasingly competitive retail landscape, marketers are continually searching for the most effective way to attract and retain customers. But standing out and being noticed on the shelves, in the aisles and along e-pathways is...Read More

Customer data is the foundation upon which all of modern marketing should be built, and PossibleNOW’s technology solutions allows users to centralize the collection, management, and access of this data to drive customer loyalty objectives...Read More

In the Q3-Q4 2016 edition of the GRIT Report, we at GreenBook asked participants to rank various factors in importance when designing a study. Respondent Experience was at the absolute bottom of the list, which we found quite alarming...Read More

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

In the petroleum industry, price continues to dominate and volatile gas prices have taught consumers to seek out deals, discounts, and loyalty programs to score the best value. Such influencers not only impact where consumers purchase gas, but how...Read More

Stellar Loyalty provides modern, cloud software solutions for engaging and building loyalty with customers across channels. Stellar Loyalty’s advanced mobile capabilities enable frictionless and immersive interactions that can transform...Read More

Over the last ten years, marketing has been a decidedly one-way affair. In the scramble to capture consumers’ attention, brands have sought to push their message wider, louder, and further – with marketing that thrusts advertising...Read More