Next Generation Customer Loyalty: 2024 Loyalty360 Brand Marketer Research

  • January 05 2024
  • Resource: Research And Reports
  • Carly Stemmer Ivory & Mark Johnson, Loyalty360

Brand interest in customer loyalty continues to be on the rise; however, traditional customer loyalty programs no longer wield the marketing influence they once did. Today, many brands are shifting their focus to the “next” generation...Read More

2023 Preference Centers & Privacy Report: Loyalty360 Brand Member Research

  • February 01 2023
  • Resource: Research And Reports
  • The Loyalty360 Team

In late 2022 and early 2023, Loyalty360 surveyed brand members to better understand their current uses, challenges, and opportunities regarding preference centers. The effective administration of preference centers is relatively varied for brands....Read More

Loyalty360 Quarterly Analyst Update | 2021 Q3

  • November 03 2021
  • Resource: Research And Reports

Already a member of Loyalty360: Access codes for brands will be supplied by your account manager.   This report will bring additional insight to marketers who want their loyalty programs to survive and thrive. For brands looking for an...Read More

Loyalty360 Quarterly Analyst Update | 2021 Q2

  • June 17 2021
  • Resource: Research And Reports
  • Loyalty360

Already a member of Loyalty360: Access codes for brands will be supplied by your account manager. This report will bring additional insight to marketers who want their loyalty programs to survive and thrive. For brands looking for an...Read More

Loyalty360 Technology Today 2021 | Industry Report

  • March 15 2021
  • Resource: Research And Reports
  • Carly Stemmer Ivory and Mark Johnson, Loyalty360

Loyalty360, the association for customer loyalty, released its first ‘Technology Today Industry Report,’ a one-of-a-kind analysis unlike any in the market. The report includes pertinent sections: an in-depth perspective on customer...Read More

Loyalty360 Industry Report | Perspective on Emotional Loyalty

  • January 26 2021
  • Resource: Research And Reports
  • Loyalty360

Over the last six months, Loyalty360 has conducted regular interviews with marketers and suppliers  to better understand both sides’ hurdles and successes and what expectations for emotional loyalty are in the future. As such...Read More

Loyalty360 Top 4 Trends/Topics for 2020 | Selected by Loyalty360 Members

  • December 30 2019
  • Resource: Research And Reports
  • Loyalty360

This fall, the Loyalty360 brand committees expressed a need to focus on a small group of trends and topics to help guide the focus for the next year. Several very important trends were initially suggested and the overall Loyalty360 membership was...Read More

Employee Engagement: A Finance Industry Perspective

  • September 25 2019
  • Resource: Research And Reports
  • Loyalty360

Companies focused on customer loyalty have created a range of strategies to improve brand affinity. They’ve curated once-in-a-lifetime experiences, personalized communications and rewards, and offered generous loyalty program bonuses...Read More

Employee Engagement: A Restaurant Industry Perspective

  • September 18 2019
  • Resource: Research And Reports

 Companies focused on customer loyalty have created a range of strategies to improve brand affinity. They’ve curated once-in-a-lifetime experiences, personalized communications and rewards, and offered generous loyalty program bonuses....Read More

Data and Analytics: A Sports and Entertainment Industry Perspective

  • July 10 2019
  • Resource: Research And Reports
  • Loyalty360

Every consumer-centric loyalty provider knows that collecting data, analyzing it, and creating insights from it are extremely difficult challenges. Brands not only have to adhere to increasingly stricter regulations and handle massive amounts of...Read More

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