Industry Contributed Research

Is your loyalty program profitable? Download Comarch’s e-book to find out! It’s a comprehensive guide to loyalty ROI that will show you how to calculate your rewards program’s effectiveness and boost customer loyalty. Featuring...Read More

New research suggests that loyalty transactions can make up for as much as 50-70% of all gas station sales. But fuel loyalty isn’t possible without the right tools to build a rewards program. As proven by Comarch and ENOC’s cooperation...Read More

The future of B2C marketing will be a human-centered, experience-based model.  As we continue our migration towards an experience economy, companies must compete on how well they understand their customers. This will require...Read More

Ready to transform your business? Dive into the secrets of customer loyalty with our exclusive eBook. Gain insights into winning strategies that skyrocket acquisition, build meaningful connections, and retain members for the long haul. Don't...Read More

Our strategy and data experts dusted off their crystal balls (which is to say, they mined decades of combined insights and innovative thinking) to collect and analyze the top five trends you should consider this year. From the wow factor to...Read More

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. This year’s report includes more data for age generations, as well as new insights...Read More

Explore Talon.One's comprehensive guide to seven winning loyalty strategies that are set to dominate in 2024. From gamification to zero-party data approaches, we’ve collected a diverse set of tactics that are applicable across industries...Read More

The backdrop of loyalty is changing, fast. What was working for your loyalty programs three years ago – maybe even one year ago – might not be working anymore. According to Forrester Research, 41% of companies with revenue of $1B or...Read More

In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty?’ and ‘Can we quantify the emotional connection customers feel?’ The Brierley Loyalty Quotient (BLQ...Read More

Have you spotted any interesting changes in the c-store ecosystem? We have, and we’re ready to share some trends and insights to help you maintain your competitive edge. The latest version of “Tracking Convenience Report: From the...Read More