Industry Contributed Research

Omnichannel marketing is the fundamental practice of providing a seamless marketing experience across all mediums possible, engaging consumers with the right message at the right time on the right channel. Unlike traditional rewards programs...Read More

Like many of today’s marketers, you may find yourself facing a major challenge: effectively analyzing customer data to gain insight that helps create differentiated customer experiences and elevates marketing success. This how to guide...Read More

Like all marketing initiatives, success in terms of loyalty marketing will be judged by a combination of consumer impact and impact on ROI. To accomplish this in today’s marketplace, loyalty marketers must apply a much more holistic and...Read More

Research Brief: The Leading Edge of Consumer InsightAt the end of 2011 in the United States, Aimia conducted a combination of primary and secondary research to develop a unique framework for marketers to identify, measure the activity of and build...Read More

Research findings on adoption, growth and strategies that workThe outlook for Mobile Marketing is quite positive with a general expectation of continued growth, increased consumer smartphone adoption, and technology advancements. More marketers...Read More

Forrester recently surveyed 81 loyalty program marketers about their loyalty programs and strategies in an effort to understand the size, structure, and performance of customer loyalty programs. Companies continue to look to loyalty programs to...Read More

Accenture 2011 Global Consumer Research StudyThe rise of the tech-savvy generation, unstable economic conditions, and the impacts of globalization make attracting and keeping customers increasingly complex. But adapting your tactics to keep...Read More

Customer retention has become a major focus for businesses. Yet, loyalty as a concept is vague, and we are seeing growing interest across a number of channels and verticals within the market to define what “customer retention” means...Read More

If the latest economic downturn has taught marketers anything, it’s that we need to keep our friends close and our customers closer . During a time of tight purse strings in both business and consumer spending, the battle for wallet share...Read More

Marketers have seen continuous change for years now, much of it driven by new and disruptive technologies. And while tremendous change brings tremendous opportunity, we see that the changes in technology are driving a reemergence of the...Read More