Industry Contributed Research

We can see the future. You probably can see it too: technology. But as AI and other advances open new possibilities for building brand devotion, it becomes increasingly important to keep the human experience at the forefront. Finding ways to...Read More

Executive summary Marketers need to reevaluate their Gen Z strategies to create memorable brand experiences that convert one-time consumers into lifelong advocates. Key takeawaysComplex motivations: Gen Z's post-pandemic behavior is...Read More

While the game-changing potential of AI to transform the customer experience and strengthen customer loyalty is widely recognized across the business world, practical applicability and specific use cases remain underdeveloped and underused...Read More

Although loyalty programs have long been effective tools for driving consumer engagement and spend, launching them across diverse global markets presents unique challenges. Cultural norms, financial customs, spending behaviors, and preferences can...Read More

With customer expectations increasingly centered on personalized and engaging rewards, 79% of businesses are planning to revamp their loyalty programs soon. Our report highlights the top loyalty trends shaping 2025 - enabling you to move beyond...Read More

Your go-to guide to creating and implementing successful email campaigns Despite the rise of new digital channels, email remains the powerhouse of marketing with an impressive $36 return for every $1 spent. But are you maximizing its potential...Read More

What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more...Read More

Businesses lose millions on generic promotion strategies. But with the right personalization software behind you, incentives become meaningful for your customers, and profitable for your business. With so many loyalty program and promotion...Read More

While artificial intelligence is an incredible technological advancement that has the potential to revolutionize every aspect of our lives, practical marketing applications can be just as transformative. AI-powered tools like Salesforce Marketing...Read More

Discover how aligning your brand with consumer beliefs can drive loyalty and revenueIn today's fast-paced market, consumers crave authentic connections with brands that share their values. Phaedon’s proprietary Participation Report...Read More