Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Evaluate an Employee Rewards and Recognition Platform: A Buyer’s Guide

The CarltonOne Team , CarltonOne Engagement | September 01 2026

The market for employee rewards and recognition platforms has matured a lot over the past few years, but that doesn't make the buying decision any easier. If anything, more options means more.

Customer Loyalty Strategies: How Leading Brands Build Long-Term Relationships

The Baesman Team , Baesman | September 02 2026

Customer loyalty strategies help brands increase retention, strengthen repeat purchase behavior, and improve long-term customer value through personalized and connected experiences. Today’s.

Why the Best Loyalty Programs Are Starting to Feel Less Like Loyalty Programs

Eileen Peacock, SVP General Manager, U.S., Valuedynamx , Valuedynamx | August 17 2026

Customers join loyalty programs for the value. But it takes more than a competitive points per dollar or percentage cashback to prove value to today’s customers. Of course, those things still.

Loyalty / Rewards Programs

Customer Journey Automation: How to Automate Every Stage of the Lifecycle

The Braze Team , Braze | August 20 2026

Customer journey automation connects behavioral data to messaging logic. It takes you from automating one or two points of interaction, like onboarding or delivery information and plots the entire.

CX (Customer Experience)

Cheat Code For Loyalty Cards – Integrated Personalization and Point-of-Sale Rewards

The FIS Team , FIS Global | August 25 2026

Key takeawaysCredit card loyalty programs still drive card choice, but traditional catalog offerings are losing relevance fast as consumers expect more flexible, immediate value from their loyalty.

Choosing The Best Gas & Fuel Loyalty Program: The Buyer's Guide

Reza Javanian, Talon.One , Talon.One | August 26 2026

Two out of three American drivers with a gas or diesel vehicle are already enrolled in at least one fuel loyalty program, according to YouGov's August 2025 research. That saturation is the.

Loyalty / Rewards Programs

People-Based Marketing Enables Seamless Customer Experiences

Jon Padilla , Signal | August 02 2016

One of the constant questions on a brand marketer’s mind is, “what do my customers want?” And while the answer is simple, the route to achievement is often more challenging.Today.

CX (Customer Experience)

Why Frictionless Age and Identity Verification Can Drive Higher Loyalty and Profits

Brian Lind, PDI Technologies , PDI | June 12 2023

Today’s convenience retailers face nearly unlimited opportunities—and challenges—as the consumer mindset continues to shift based on economic concerns and a growing desire for.

Loyalty / Rewards Programs

The Rise of the “Continuous Client”: Why Enterprise Customers Must Adapt to AI‑Speed Delivery

Rob Tedesco Sudarshan Vig Brenna Stein, Bounteous , Bounteous | August 24 2026

For years, enterprise software delivery followed a predictable pattern: gather requirements, prioritize features, wait for engineering, review the output, repeat. The process wasn’t always.

Loyalty / Rewards Programs