Two out of three American drivers with a gas or diesel vehicle are already enrolled in at least one fuel loyalty program, according to YouGov's August 2025 research. That saturation is the opportunity. The challenge is building a program with a strategy strong enough to break out of the sea of sameness.
For anyone building, managing, or upgrading a loyalty program at a large gas station or convenience store chain with hundreds or thousands of sites, enrollment is rarely the hard....