Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty Program Trends: What's Changing and Why

Lena Kleinwechter, Talon.One , Talon.One | August 19 2026

Loyalty programs now change how people spend, not only whether they come back. The Deloitte 2025 survey found that 72% of members are more likely to spend with their preferred brand because.

Loyalty / Rewards Programs

How to Audit Your Global Rewards Strategy in 5 Steps

The CarltonOne Team , CarltonOne Engagement | August 18 2026

Building a global rewards strategy is one thing. Knowing whether it's actually working is another.Most HR and Total Rewards leaders would say they have a competitive program in place. And on.

Loyalty / Rewards Programs

Why the Best Loyalty Programs Are Starting to Feel Less Like Loyalty Programs

Eileen Peacock, SVP General Manager, U.S., Valuedynamx , Valuedynamx | August 17 2026

Customers join loyalty programs for the value. But it takes more than a competitive points per dollar or percentage cashback to prove value to today’s customers. Of course, those things still.

Loyalty / Rewards Programs

Fueling Connections: The Loyalty Ecosystem Advantage for Brands.

Michelle Sequeira Yee, Bond , Bond Brand Loyalty | August 14 2026

Shell’s decision to join Scene+ marks an important inflection point in how loyalty is being redefined in Canada, and how brands are thinking about value creation.For years, loyalty has been.

How Agentic Commerce Is Reshaping Food Service

Ashley Dammeyer, Bounteous , Bounteous | August 13 2026

The way people order food is changing beneath the surface, not in a single dramatic moment, but through the accumulating weight of behavioral shifts. We see it in the app user who expects their.

CX (Customer Experience)

Loyalty Marketing Strategy: How Brands Turn Loyalty Programs Into Revenue Engines

The Baesman Team , Baesman | August 12 2026

A loyalty marketing strategy helps brands increase customer retention, improve personalization, and drive long-term revenue growth through ongoing customer engagement. Modern loyalty program.

Loyalty / Rewards Programs

How Financial Services Brands Can Build CFO Confidence in Travel Rewards

The Switchfly Team , Switchfly | August 11 2026

“What’s the actual return on this investment, and how do we control the volatility?”For finance leaders, that question isn’t pushback. It’s responsible planning.In.

Loyalty / Rewards Programs

SMS Marketing Strategy: How to Engage Customers and Drive Conversions

Lexie Haggerty, Braze , Braze | August 10 2026

SMS marketing strategy has become a focus for brands aiming to drive retention, loyalty, and conversions on mobile. And it's no wonder. Americans send roughly 2 trillion SMS messages a year,.

Customer Engagement

The AI Gap in UK Loyalty: Who’s Really Ready?

Nick Lupo, Capillary , Capillary Technologies | August 07 2026

An analytical look at why UK loyalty teams lead the world on AI adoption metrics, and trail on the outcomes that matter.The paradox at the centre of UK loyalty AI adoptionOn paper, the UK is one of.

Loyalty / Rewards Programs

How To Improve Debit Card Programs With Incremental Innovation

Justin Monk, FIS , FIS Global | August 06 2026

Key takeawaysDebit card programs need continuous optimization to meet rising digital expectations and keep customers from switching to competitors.Gen Z payment preferences are driving debit growth.

Loyalty / Rewards Programs

Scaling Agent Value Is an Organizational Problem, Not a Technology One

Martin Young, Bounteous , Bounteous | August 05 2026

We see a fairly consistent gap between clients who are driving scaled value with AI agents and those who are seeing moderate efficiency gains. And though the technology matters, the difference is.

Technology

The Composable Advantage For Financial Services, Part Two: Why Identity Resolution Belongs Inside.

Dio Favatas, Hightouch , Hightouch | August 04 2026

Learn why identity resolution in financial services works best inside your own environment, and how a composable CDP enables secure, governed personalization without moving sensitive customer data.

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