Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Keeping It Real: How Authenticity Wins Brand Loyalty

Sophia Palalas, Bond Brand Loyalty , Bond Brand Loyalty | January 29 2025

Authenticity is becoming increasingly crucial to consumers, especially Generation Z. According to a study by Stackla, an astonishing 90% of consumers say authenticity is important when.

Loyalty / Rewards Programs

Good CX Delivers Better Outcomes for Customers, Employees and Organizations

Carrie Bradley, Bond Brand Loyalty , Bond Brand Loyalty | January 02 2025

Belonging, Authenticity, and CXEase, Effectiveness, and Emotion have been identified as the foundation of customer experience (CX) as highlighted by Forrester Research. Each has a.

CX (Customer Experience)

Harnessing AI for Next-Level Benchmarking, Research & Insights

Kienan McLellan & Ben Chan, Bond Brand Loyalty , Bond Brand Loyalty | December 24 2024

Artificial intelligence and its ability to research and benchmark has long been in development but, more recently, its strides have been borderline brain-like, particularly in its ability to process.

Artificial Intelligence

Designing Fraud-Proof Loyalty Programs: Integrating Security Without Compromising Experience

Trevor Clarke, Bond Brand Loyalty , Bond Brand Loyalty | December 17 2024

Fraudsters are targeting loyalty programs at a rapidly increasing rate, with The Loyalty Security Association (LSA) estimating that an incredible $3.1 billion in redeemed points are.

Loyalty / Rewards Programs

COVID-19 and Events: How to Successfully Move to Virtual Engagement

Jon Fishman , Bond Brand Loyalty | March 26 2020

Companies around the globe are rethinking the mantra, “The show must go on.” As coronavirus numbers continue to grow, so does the number of events and conferences being cancelled.

Beyond Millennials: Stop Treating Your Employees as Stereotypes

Judi Samuels, Bond Brand Loyalty , Bond Brand Loyalty | January 28 2020

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong. Just as marketers continue to chase the millennial.

Employee Engagement/Training

BUT FIRST, COFFEE (and second, and third, and...)

Scott Robinson, Bond Brand Loyalty , Bond Brand Loyalty | January 24 2020

Starbucks' Black Friday deal shows us that loyalty mechanics can brew good things outside of formal loyalty programs. This Black Friday, Starbucks is offering a special tumbler.

Loyalty / Rewards Programs

Is Paid Loyalty Right for Your Brand?

Charanpal Brar, Bond Brand Loyalty , Bond Brand Loyalty | November 11 2019

From discounts and free shipping to makeovers and workout classes, paid perks are taking off in the loyalty space.In recent years, retailers such as Restoration Hardware, Bed Bath & Beyond, and.

Loyalty / Rewards Programs

Purposeful Moments: Start Your CX Journey in the Here and Now

Kay Van Slooten, Bond Brand Loyalty , Bond Brand Loyalty | October 09 2019

Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is.

Digital Acquisition Channels: A Key Imperative for Retail Co-branded Credit Cards

Richard Schenker , Bond Brand Loyalty | June 28 2019

During a recent retail co-branded credit card client engagement, it became clear to me that retail co-branded credit cards are generally behind their bank credit card counterparts when it comes to.

Loyalty / Rewards Programs

The New Reward Experience for Modern Loyalty

Maria Pallante, Bond Brand Loyalty , Bond Brand Loyalty | April 03 2019

If there is one thing all businesses have in common, it’s the need to attract, engage, and keep customers coming back. Loyalty programs were born out of a need to do this when shop owners gave.

Blockchain Loyalty—Help or Hype?

Maria Pallante, Bond Brand Loyalty , Bond Brand Loyalty | November 06 2018

It’s been close to a decade since blockchain technology surfaced, offering the tech community new possibilities and multiple uses. In our innovation lab, we’ve been exploring blockchain.

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