Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Augmented Human Intelligence: The Real Key to AI Success.

Morana Bakula, CEO & President, Bond Brand Loyalty , Bond Brand Loyalty | August 27 2026

I had the pleasure of sitting with our Head of Digital Engineering and one of our Solution & Data Architects. They were demoing a new AI capability that, in plain language, allows us to derive.

Artificial Intelligence

Fueling Connections: The Loyalty Ecosystem Advantage for Brands.

Michelle Sequeira Yee, Bond , Bond Brand Loyalty | August 14 2026

Shell’s decision to join Scene+ marks an important inflection point in how loyalty is being redefined in Canada, and how brands are thinking about value creation.For years, loyalty has been.

Driving Loyalty Relevance at Scale: How Bond + Salesforce Elevate Loyalty Experiences and Deliver.

The Bond Brand Loyalty Team , Bond Brand Loyalty | July 16 2026

You only get one chance to make a first impression. In today’s environment, that first impression isn’t just about brand or creative—it’s about relevance. Consumers.

The Market Shift: From Earn-and-Burn to Enterprise-Wide Loyalty.

The Bond Brand Loyalty Team , Bond Brand Loyalty | July 09 2026

Consumers expect loyalty programs to do more than reward transactions. According to The Bond Loyalty Report, they expect programs to: Make them feel known and valued at every interaction.

Loyalty / Rewards Programs

Economic Pressure & Customer Behaviour: Managing Your Loyalty P&L in a Shifting Market

Michelle Sequeira Yee, Bond Brand Loyalty , Bond Brand Loyalty | July 25 2025

Retailers across North America are facing intensifying economic headwinds. In both Canada and the U.S, persistent inflation, elevated interest rates, fluctuating currency value, and shifting trade.

Loyalty / Rewards Programs

The Luxury Resale Revolution

Scott Lewis, Bond Brand Loyalty , Bond Brand Loyalty | April 29 2025

The luxury goods market is booming, and brands are eager to secure their share. A rising trend involves traditional non-luxury brands venturing into the high-end goods sector through strategic.

The 5 Essentials of Loyalty Program Implementation Success

The Bond Brand Loyalty Team , Bond Brand Loyalty | April 16 2025

Over the years, implementing loyalty programs has taught me that success in this space demands more than just technology integration expertise. While system integrators (SIs) firms excel in building.

Loyalty / Rewards Programs

Nested Loyalty: The Future of Customer Loyalty

Seema Bihari and Sean Claessen, Bond Brand Loyalty , Bond Brand Loyalty | April 02 2025

While en route to India, during a three-hour layover in Qatar, I had the opportunity to explore the highly acclaimed Qatar Airport and discover the various experiences it had to offer. One particular.

Loyalty / Rewards Programs

Loyalty Beyond Discounts

Sean Claessen, Bond Brand Loyalty , Bond Brand Loyalty | March 25 2025

Discounts have increasingly dominated the path to customer loyalty reshaping how businesses approach customer retention and engagement. This shift is evident across various industries, from retail.

Loyalty / Rewards Programs

The 5 Essentials of Loyalty Program Implementation Success

Tice Mays, Bond Brand Loyalty , Bond Brand Loyalty | March 13 2025

Over the years, implementing loyalty programs has taught me that success in this space demands more than just technology integration expertise. While system integrators (SIs) firms excel in building.

Loyalty / Rewards Programs

Humanizing Fraud Prevention: A Balanced Approach for Better Customer Experience

The Bond Brand Loyalty Team , Bond Brand Loyalty | February 25 2025

At Bond we have four promises that we make to our clients: that our solutions are customer-relevant, brand aligned, operationally feasible, and financially incremental. We do this by helping our.

2025 Predictions: Navigating the Next Wave of Customer Loyalty

The Bond Brand Loyalty Team , Bond Brand Loyalty | February 07 2025

As we head into what’s sure to be another dynamic year, we’ve prepared a list of the top trends and predictions that we anticipate will be at the forefront for 2025.2024, as outlined in.

Loyalty / Rewards Programs

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