Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Finding the Hidden Value of Your Loyalty Program’s Indirect Benefits

Brian Dugan , FIS Global | March 15 2017

What are you doing to measure the indirect benefits of your loyalty program?You know you need a loyalty program to run a successful credit card program. But margin pressures mean program performance.

Can Predicting Cardholder Behavior Help Reduce Prepaid Costs?

David Johnson , FIS Global | March 03 2017

Using behavioral analysis to extend the life of cardholders while reducing costsAccess to credit remains problematic for many people as restrictions resulting from the 2008 financial crisis continue.

Upping the Ante on Consumer Convenience

Dan Brames , FIS Global | February 22 2017

Overarching theme for 2017? ConvenienceConvenience to customers has long been the name of the game. And attending last month’s NRF Big Show, I saw how much it still is. But the ways in which.

A Brighter Future Through Next Generation Payments

Jim Johnson , FIS Global | February 10 2017

Forget the current, siloed nature of payment processing. Retail payment hubs that manage all payment types from one platform are the future, and they’re coming soon. Best of all, they represent.

Stock Trading with Loyalty Points

David Johnson , FIS Global | February 03 2017

Point redemption programs looking retain customers with stock portfoliosRewarding customer allegiance is nothing new, but we have seen a flourishing of loyalty schemes over the last few years. Not.

Loyalty / Rewards Programs

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