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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

The Four Myths of Video Marketing
The Four Myths of Video Marketing
  • The Pitney Bowes Team
  • February 14 2017
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The Synchrony Trend Spotter: Ten Retail Trends to Watch in 2017
The Synchrony Trend Spotter: Ten Retail Trends to Watch in 2017
  • The Synchrony Financial Team
  • February 13 2017
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How the Art of Storytelling Shapes Digital Customer Engagement
How the Art of Storytelling Shapes Digital Customer Engagement
  • February 01 2017
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Personalization, Not Points: Understanding the Language of Loyalty
Personalization, Not Points: Understanding the Language of Loyalty
  • The Metia Team
  • January 30 2017
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Major Purchase Consumer Study
Major Purchase Consumer Study
  • Ronda Slaven, Vice President, Research & Insights Leader
  • January 12 2017
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A New Methodology for Predicting the ROI of a Loyalty Program
A New Methodology for Predicting the ROI of a Loyalty Program
  • The Lenati Team
  • January 11 2017
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Making Customer Lifetime Value Real
Making Customer Lifetime Value Real
  • The Pitney Bowes Team
  • January 05 2017
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How SOL REPUBLIC Built a Lifestyle Brand that Inspires Authentic Brand Loyalty
How SOL REPUBLIC Built a Lifestyle Brand that Inspires Authentic Brand Loyalty
  • December 15 2016
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Warm Embrace or About Face: How Social Should You Be?
Warm Embrace or About Face: How Social Should You Be?
  • The Confirmit Team
  • December 13 2016
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The Value of Consumer Financing
The Value of Consumer Financing
  • The Synchrony Financial Team
  • December 12 2016
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How Heathrow Rewards Attains Multi-vendor Customer Loyalty
How Heathrow Rewards Attains Multi-vendor Customer Loyalty
  • December 01 2016
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Best Practices for Implementing a Closed-Loop CX Program
Best Practices for Implementing a Closed-Loop CX Program
  • The Verint Team
  • November 29 2016
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