Loyalty360 Reads: Gen Z Consumers Are Loyal to Brands that Understand Them, Young Shoppers are Already Using AI to Research Loyalty Programs, and Penn State Launches a New Loyalty Program for Students

Gen Z Is Telling Brands: Understand Us, Don’t Stereotype Us  Brands may be investing heavily in reaching Gen Z, but that attention isn’t necessarily translating into understanding. New research from cl!ckbait, Mischief’s youth insights division, suggests young consumers are looking for marketing that reflects the complexity of their actual lives rather than polished stereotypes or fleeting trends, as Little Black Book reports. Across health and fitness, food, relationships and travel, a common theme emerges....