Yum Brands Puts Loyalty at the Center of Taco Bell and KFC Growth
As Yum Brands sharpens its focus on Taco Bell and KFC following its move to offload Pizza Hut, customer loyalty is emerging as a bigger piece of the growth strategy, as Restaurant Business reports. The company plans to strengthen its digital relationships with consumers by making loyalty experiences more personalized and useful. Taco Bell, where digital sales now account for 47% of the business, is preparing a Q3 app redesign aimed at improving menu discovery, order....