88% of Gen Z Believe AI Can Help Shopping Experience
Younger shoppers have a positive outlook on how AI (artificial intelligence) can impact their customer experience. A new consumer research study by leading e-commerce technology company, Rokt and the Harris Poll studied the changing expectations of today's consumers and also identified the top priorities for e-commerce shoppers.
These priorities included relevant, personalized deals, low prices, and a streamlined checkout experience. When surveyed, 88%....