Deloitte Digital’s latest research on generative AI suggests the technology will play an ever-increasing role in the development of marketing content across business sectors. Generative AI can produce a range of online content, including text, imagery, audio, and video.
Deloitte Digital engaged 650 marketing and e-commerce leaders from U.S. companies with 100 or more employees and annual revenues over $50 million. Those surveyed reported an average increase of 54% in the volume of content needed over the last year, and....