Decipher The Complexity of Customer Loyalty

Jack Cooney | Marketing , 89 Degrees | May 07 2018

You don’t have to be an expert marketer to understand that customer retention is a critical part of a brand’s foundation for growth. The advantages of a strong base of active customers.

Loyalty Mistakes Brands Keep Making

Lindsay Bloom , SessionM | May 04 2018

Brands understand traditional loyalty. They’ve been doing it for a long time. It’s what they know. At one time, it may have been effective, but that’s no longer the case. And yet.

Restaurant Competition is Fierce — Is Your Legacy Loyalty System Holding You Back?

Jon Siegal , Stellar Loyalty | May 04 2018

Competition in the restaurant world is more intense than ever before as restaurants battle it out for customer loyalty. The ability to keep pace with evolving customer expectations and stand out in.

The Cost of Loyalty Fraud – and Your Exposure – May Be More Than You Think

Meg Kennedy , Kobie Marketing | May 03 2018

We have seen from high-profile cases that loyalty fraud losses can range from a low of $50 up to $260,000 per instance[1]. High-profile publicly exposed fraud cases report the actual value of the.

6 must-have Features to Look for in a Customer Analytics and Marketing Application

Ann Olinger , Xenial | May 03 2018

Effective marketing is vital to your restaurant’s success. An integrated analytics and marketing tool can help you get on with the business of managing your business.  The ability to.

How to Increase New Member Participation in Your Loyalty Program

Jack Cooney | Marketing , 89 Degrees | May 02 2018

How many times have you visited a store and during checkout were prompted to sign up for a loyalty program? Chances are, you signed up via email then left the store and never thought about that.

Why ‘Rise of Machines’ Isn't The Fall of Marketing Jobs

Patrick Reynolds , SessionM | May 02 2018

The way marketing is being conceived of and executed is changing in nothing short of a “through the looking glass” sort of way. Monoliths are being broken down into their atomic.

The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy

Kate Hogenson , Kobie Marketing | May 01 2018

The key innovations in customer retention today are not necessarily bleeding-edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques:.

5 Ways to Tailor Your Restaurant Marketing to Millennials

Xenial Customer Engagement Team , Xenial | May 01 2018

Millennials now outnumber baby boomers; learn how to cater your promotions to this diverse group.   Millennials make up 25% of the U.S. population, according to Millennial Marketing. Compared.