Marketing Evolution: From Personalization to Individualization

Bernard Chung , SAP | September 20 2018

Personalization. Personalization. Personalization.“Be sure to personalize the content you create and send to customers.” We’ve heard it time and time again. But it is 2018 now, and.
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Loyalty + Wearables

Joe Doran , Persuade Loyalty | September 19 2018

Don't want to read the blog? No worries! Listen to our podcast. With the advent of the Apple Watch, Google Wear, Fitbit and other wearables - the trend has mainly been toward fitness. However.
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Ignite 2018 Conference at UMN will Focus on Protecting Trust in Today’s Consumer Journey

The YA Engage Team , YA|Engage | September 19 2018

Speaker lineup combines top academic researchers with corporate leaders including Wells Fargo CMO, Jamie MoldafskyMinneapolis, August 21, 2018 – In today’s business world, there is.
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Drive Consistent Personalization Across the Journey

Bernard Chung , SAP | September 19 2018

If your marketing technology landscape looks more like a spaghetti dinner plate, well, you are not alone. For many years, marketing leaders had carte blanche authority to invest in whatever customer.
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Navigating the Modern Loyalty Landscape

Peter Lim , Stellar Loyalty | September 12 2018

Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty.
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Re-Invention Drives Loyalty - and Survival - in Our Age of Disruption

Howard Schneider , Kobie Marketing | September 11 2018

Not long ago my colleague, Wendy Culpepper, and I shared a presentation at Kobie’s Annual OnPoint Conference where our focus was on retaining customer loyalty in the age of disruption. We.
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Case Study: How to Balance Compliance Demands with Loyalty Program Needs

Suzanne Balter , Janrain | September 10 2018

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines.
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4 Quick Wins with Mobile Wallet Marketing

The 3C Interactive Team , 3Cinteractive | September 07 2018

Top ways your brand can capitalize on the opportunity beyond mobile paymentsA significant amount of the hype surrounding mobile wallet is focused on payment capabilities—with.
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Kobie's Emotional Loyalty Scoring Tool

The Kobie Marketing Team , Kobie Marketing | September 05 2018

Kobie’s Emotional Loyalty Scoring tool helps brands create an appealing program value proposition for members, optimize program benefits and make campaigns relevant and effective. Tactics such.
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