Trends Disrupting Loyalty: Individualized Loyalty

Erin Raese, Aimia , Aimia | February 15 2019

As personalization becomes more important to customers, marketers are searching for the holy grail of delivering individualized experiences to customers. Content, experiences, offers geared.
READ MORE

3 Ways to Get Employees to Participate in Your Wellness Program

The Hawk Incentives Team , Hawk Incentives | February 14 2019

Wellness programs are not new, nor is anyone debating their effectiveness. In fact, these programs have now become an expected benefit, which is no surprise.Healthier employees are happier, more.
READ MORE

Premium Loyalty? Subscription Loyalty? What Do We Call This Paid Loyalty Trend?

Brian Carl, Clarus Commerce , Clarus Commerce | February 13 2019

In recent years we have seen many brands rethink their retail strategies by using premium loyalty programs.As loyalty program benefits become more experiential-based to attract.
READ MORE

Electronic Payment Brings New Opportunities to Lotteries

Peter Guidi, Vice President Of Business Development at Lotto Payment Association, LLC , Lotto Payment Association | February 12 2019

Evolution in consumer payment preferences and changing legislative requirements for cash payment are bringing new opportunities to Lottery’s. Most Lottery’s still operate under &ldquo.
READ MORE

Twitter Awards #MVP to Planters for a Winning Digital Strategy

Jessica Kessler, Marketing Director at HelloWorld, A Merkle Company , HelloWorld, A Merkle Company | February 11 2019

As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the traditional prime-time television spot. Merkle’s sixth.
READ MORE

Restaurants: Embrace Data to Drive Revenue

William Jenkins, Epsilon , Epsilon | February 08 2019

For restaurant marketers, data-driven marketing is the key to growth.As technology evolves, consumer behavior and preferences are changing. An Epsilon study found that 80% of consumers want.
READ MORE

To Market Better, Make 2019 “The Year of Predictions”

Dr. Andy Lewis , Pegasystems | February 07 2019

My prediction for 2019 is that, for many companies, this year will be “The Year of Predictions.” Companies will discover that there is a more cost-efficient method to building &ldquo.
READ MORE

Get Points, For Thinking Beyond Points

David Andreadakis , Kobie Marketing | February 06 2019

Marketers constantly waffle about whether loyalty programs are effective at retaining shoppers and improving the customer experience. Notable loyalty programs like Target’s boom and.
READ MORE

Emotional Connections Create Loyal Customers

The Hinda Incentives Team , Hinda | February 05 2019

True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not a rational one.  People rationalize their loyalty by.
READ MORE