Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Emotional Loyalty vs Discounts: What Actually Retains Customers

The Switchfly Team , Switchfly | April 24 2026

Consider the paradox many loyalty program managers encounter. They invest heavily in points and promotional offers, yet find their most active members are often the least profitable. These discount.

Emotional Loyalty

How to Connect Employee Recognition to Core Values and Culture

Tim Schieffer, ITA Group , ITA Group | April 23 2026

A company’s core values tell the world about its brand, beliefs and goals. The best way to bring these core values to life is through employee recognition.Core value recognition goes beyond a.

Setting Incentive Programs Up for Execution with North-Star Metrics

Paul Flemr, Group O , Group O | April 22 2026

Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly digital, data.

Loyalty / Rewards Programs

The Four-Step System to Turn Loyalty Data Into Financial Proof

The CORA Loyalty Team , CORA Loyalty | April 21 2026

Dashboards don't move margins, decisions do. For too long, loyalty teams have been trapped in a reporting loop, staring at siloed Key Performance Indicators (KPIs). Retention rates, NPS scores.

Loyalty / Rewards Programs

2026 Loyalty Trends Shaping Customer Engagement

The Switchfly Team , Switchfly | April 20 2026

The landscape of customer loyalty has undergone a profound transformation. What once functioned as straightforward transactional exchanges with points accumulated and rewards redeemed has evolved.

Show Your Loyalty Program Some Love: An Executive POV on Loyalty Health, Not Just Loyalty Growth

Randy Hernandez, Capillary , Capillary Technologies | April 17 2026

Valentine’s Day is a reminder, not the pointAs Valentine’s Day approaches, brands inevitably start talking about relationships, appreciation, and loyalty. It’s a convenient seasonal.

Loyalty / Rewards Programs

4 Strategic Advantages Driving B2B Event Marketing Growth

ITA Group Team , ITA Group | April 16 2026

A smart B2B event marketing strategy connects business goals with meaningful, memorable experiences that deepen customer relationships. Sales kickoff meetings, global and user conferences, .

Digital / Direct Marketing

How Cosmetics Brands Build Repeat Buyers With Beauty Loyalty Programs

Isabelle Watson, Talon.One , Talon.One | April 15 2026

Sephora's Beauty Insider program has grown to nearly 46 million members, a 75% increase over five years.Ulta Beauty Rewards now counts 46 million active members, with approximately 95.

Loyalty / Rewards Programs

AI‑Enabled Marketing: Beyond Today’s Limitations

Andrew Purviance, Bounteous , Bounteous | April 15 2026

AI has quickly moved from experimentation to expectation in marketing organizations. Yet, as many teams have discovered, adopting AI tools alone isn’t enough to deliver meaningful business.

How Banks Can Use Early Loyalty Metrics to Prevent Credit Card Churn

The Switchfly Team , Switchfly | April 14 2026

Many credit card relationships don’t end with a dramatic cancellation. They fade quietly.This is what’s often called “silent churn.” A customer opens a new account, maybe.

Loyalty / Rewards Programs

The Innovation Baseline: Incentives in 2026

The Group O Team , Group O | April 13 2026

Welcome to our 2026 Incentive Marketing Series: a year-long exploration designed to help brands rethink how they plan, execute, and measure incentive programs in an increasingly.

Digital / Direct Marketing

Member Verification for Canadian Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | April 10 2026

In a landscape where digital security is paramount, recent developments in identity verification have sparked significant interest. Amidst these advancements, organizations are increasingly adopting.

Loyalty / Rewards Programs

Displaying results 97-108 (of 2567)

|< < 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 > >|