/  Supplier-Contributed Blogs

Supplier-Contributed Blogs

Structuring Multi-Product Financial Loyalty Programs with Travel Rewards

The Switchfly Team , Switchfly | May 12 2026

Financial institutions have long struggled to unify loyalty programs across product lines. Credit card rewards operate independently from checking incentives, savings bonuses, mortgage relationships,.

READ MORE

How Gen Z Is Reshaping Expectations Around Recognition

The CarltonOne Team , CarltonOne Engagement | May 11 2026

Every generation brings new expectations to the workplace. But Gen Z (the cohort born roughly between 1997 and 2012) is entering the workforce at a unique moment: post-pandemic, digitally native, and.

READ MORE

The AI Roadmap For Modern Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | May 08 2026

Many brands believe the immediate impact of generative AI will be on copywriting - a new engine for email subject lines and personalized offers. This expectation, while valid, really is more table.

READ MORE

Rebates 2.0: From Paper to Real-Time

The Group O Team , Group O | May 07 2026

2026 Incentive Strategy Roadmap — Mile 3For decades, rebates have been one of the most powerful—and most frustrating—tools in the incentive marketer’s playbook. They drive.

READ MORE

USD 72.48B by 2035 Signals a Shift: Loyalty Is Becoming Enterprise Infrastructure

Jim Sturm, Capillary Technlogies , Capillary Technologies | May 06 2026

In 2024, the global loyalty management market was valued at USD 6.8 billion. By 2025, it is projected to reach USD 8.432 billion. And by 2035, it is expected to expand to USD 72.48 billion, growing.

READ MORE

Designing Airline Loyalty Strategies Beyond Peak Travel Seasons

The Switchfly Team , Switchfly | May 05 2026

The summer rush subsides. Holiday bookings taper off. Load factors soften. And suddenly, the airline loyalty program that hummed with activity during peak travel months falls quiet.For airline.

READ MORE

Loyalty By Design for Channel Incentives & B2B Loyalty

The Maritz Team , Maritz | May 04 2026

Bigger incentives aren’t the answer—better design is. Loyalty by Design shows how the loyalty layers (rational, behavioral, emotional) and the levers (Points, Progress, Prompts, Prestige).

READ MORE

The Psychology of Choice: Why Reward Selection Matters

The CarltonOne Team , CarltonOne Engagement | May 01 2026

Here's a question that doesn't get asked often enough: does it matter whether employees choose their own rewards?The instinct for many organizations is to standardize. Pick a gift card. Send.

READ MORE

The Future of Retail Loyalty Programs: Key Trends for 2026

Valentin Avila Rivera, LPS , Loyalty Partner Solutions | April 30 2026

Retail loyalty programs are entering a new era. In 2026, success is no longer driven by simple points and discounts, it depends on real-time personalization, omnichannel experiences, and rewarding.

READ MORE

What Are Customer Data Management Solutions and Why They Matter

Shawn Gannon, ITA Group , ITA Group | April 29 2026

When customer information lives across multiple systems, teams and regions, engagement starts to break down. Messages repeat. Offers aren’t as compelling. Personalization feels inconsistent.

READ MORE

Strategic Loyalty Engines: Why the Average Customer Doesn’t Exist

The CORA Loyalty Team , CORA Loyalty | April 28 2026

Strategic Loyalty Engines are the sophisticated decision-making engines that form the core of modern loyalty programs. Unlike traditional approaches that rely on a one-size-fits-all strategy, these.

READ MORE

Too Many Vendors, Too Little Control: What Happens When Your Rewards Supply Chain Outgrows You

CarltonOne Team , CarltonOne Engagement | April 27 2026

There's a moment in the life of every global rewards program when something shifts: the platform that once felt manageable begins to feel unmanagebale. Global rewards begin to feel like global.

READ MORE
Displaying results 85-96 (of 2567)
 |<  <  4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13  >  >|