Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Aligning Finance and Marketing: How to Optimize Loyalty Program ROI and Customer Loyalty Strategy

David Glantz, LPS , Loyalty Partner Solutions | June 30 2026

Loyalty programs are often discussed as powerful growth drivers. Yet in many organizations, their true potential is never fully realized, not because of technology, but because of misalignment.

Loyalty / Rewards Programs

Setting The New Standard For Channel Incentive Programs

Chris Jones, ITA Group , ITA Group | June 29 2026

Modern channel incentive programs are expected to drive measurable performance, adapt in real time and prove their ROI in today’s rapidly changing markets. Yet many legacy incentive programs.

Loyalty / Rewards Programs

The AI Imperative: 5 Ways AI is Transforming Retail Loyalty Programs

The Comarch Team , Comarch | June 26 2026

In our first article, we explored the strategic shift needed to start viewing your loyalty program as a revenue engine. The next logical question you probably often hear from.

Loyalty / Rewards Programs

How POP Signage Influences In-Store Sales

The Baesman Team , Baesman | June 25 2026

The overlooked constraint in retail performance isn’t traffic, it’s in-store executionThe assumption that physical retail is losing influence is outdated. What’s actually happening.

CX (Customer Experience)

Measuring the CLV Impact of Travel Rewards

The Switchfly Team , Switchfly | June 24 2026

Customer Lifetime Value, or CLV, has long served as a north star for loyalty program leaders. It represents the total revenue a business can expect from a single customer account throughout the full.

Loyalty / Rewards Programs

Agentic AI in Marketing: From Static Journeys to Autonomous Optimization

The Braze Team , Braze | June 23 2026

AI is already transforming how marketers build, test, and deliver campaigns—but most systems are still limited by static flows that require manual oversight and slower, less sophisticated.

Digital / Direct Marketing

How Growth-Stage Companies Can Implement a Loyalty Program in a Single Month

The Comarch Team , Comarch | June 22 2026

Growth-stage retailers currently face a loyalty conundrum: they have outgrown basic apps but cannot justify the cost or complexity of traditional enterprise platforms. This puts them.

Loyalty / Rewards Programs

Airline Packaging Strategy for Traveler Stickiness & Growth

The Switchfly Team , Switchfly | June 19 2026

The airline industry has long understood that a seat is never just a seat. It represents possibility, adventure, reunion, and escape. Yet for years, airlines treated these seats as isolated.

CX (Customer Experience)

Customer Loyalty Campaigns: 7 Strategies That Drive Repeat Purchases

Rachel Iannarino, Baesman , Baesman | June 18 2026

Customer loyalty campaigns are structured marketing efforts designed to increase repeat purchases by rewarding, engaging, and personalizing the customer experience. When executed effectively across.

Loyalty / Rewards Programs

Data Protection and Privacy for Customer Engagement

The Braze Team , Braze | June 17 2026

Effective data protection and privacy are critical for modern customer engagement. This guide covers best practices, compliance strategies, and practical steps for using data responsibly while.

The Composable Advantage For Financial Services, Part One: What To Know About Modern CDPs

Dio Favatas, Hightouch , Hightouch | June 16 2026

The following is a guest post from Dio Favatas, Head of Financial Services Adtech & Identity Strategy at Capgemini. Capgemini is an AI-powered global business and technology transformation.

Technology

Proactive Fraud Prevention Strategy For Modern Payments

Melisa Kessous, FIS , FIS Global | June 15 2026

Key takeawaysTraditional fraud detection methods are no longer sufficient against today's organized criminals, requiring finance leaders to shift from reactive responses to a proactive defense.

Payments / POS

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