Simplicity is a buzzword in the loyalty industry that will never go away, especially today when consumers have countless options and offers that can be accessed in a matter of minutes.
Mobile loyalty programs are attractive to consumers, but they become more enticing if the process attached to them is straightforward and, yes, simple.
Loyalty360 talked to CodeBroker CEO Dan Slavin about mobile loyalty and engagement.
Can you talk about the importance of mobile customer loyalty registration and engagement?
Slavin:....